Last week I attended a blogger event, pulled together under the auspices of Boots I believe. It was aimed at beauty bloggers, so not 100% sure why I was on the list, but it was a very good event, looking at 2 different devices that use light to help you in the quest for looking […]
Red Dawn Screening
Last week I went to a preview screening for Red Dawn (the 2012 version, not the one that was released in 1984). It was a blogger screening (or at least a blog readers screening) that I had won from Mel at Miss Geeky. I’ve been lucky this year with Mel – I’d previously won a […]
Linked In Best Practice Guide
Duncan Chapple’s post brought to my attention that the LinkedIn guide that I contributed to last year (in fact, last May) is now online. The B2B Marketing Linked In Best Practice Guide is available for purchase now. I’ve started looking through the rest of the book (I contributed the section on Brand Building) and so […]
Guinness Glasses and Cravendale Straws
Social media and word of mouth is the new advertising and nothing else is needed – well, according to some social media’gurus’. As Ramon De Leon said at Le Web, advertising (the old version) is the tax on being boring. He may be right to an extent, but there’s no doubt that his Domino’s franchises […]
Twitter Censors
I woke up today to find that Twitter has decided to break itself and started to censor what it shows me. Before today, when I decided to follow someone, I saw all of their public tweets, all of their replies, no matter to whom they were replying. This was a setting in the system, allowing […]
Amazon Fail
Update: this becomes even more confusing. First of all, Amazon’s response was that it was policy Then they blamed a ‘glitch’. Then a troll came out of the woodwork and announced to the world that he had done it, through clickjacking and other means Now an ex-employee Amazon blames the French, or at least a […]
Guardian Word of Mouth Chocolate Tasting
Last night, the Guardian Word of Mouth blog ran a chocolate tasting and they really did deliver. There was a room full of pieces of chocolate Easter Eggs for us to enjoy, ranging from supermarket basic types all the way up to gourmet organic chocolate. As well as bowls and bowls of choc, there was […]
London 2012 and Social Media
On the one hand, the Olympics are the most wonderful celebration of humanity, of striving to be the best, faster, higher, stronger as the motto says. On the other hand, I find them – the organisation behind the games – to be one of the most cynical and grasping of organisations, historically prone to corruption, […]
A Girl’s Guide to the Great British Beer Festival
It’s the Great British Beer Festival this week at Earl’s Court, a huge cavern of a place that is full of beer and beer drinkers. As part of their ongoing campaign to widen the appeal of beer CAMRA are running some free tours, a Girl’s Guide to the Great British Beer Festival. They’re curated by […]
Self-replicating Awesomeness at SXSW
Deborah Schultz, Chris Heuer, Jeremiah Owyang, Tara Hunt, Hugh MacLeod, David Parmet  DP: Brian Oberkirch put this together – he asked 2 questions. How to market into community without being too marketer like. And how do you build a community around what you are doing? What does ‘no marketing’ look like? How can we use […]
Futures of Entertainment 2
Last year I really enjoyed Futures of Entertainment, a 2 day conference up at MIT, all about transmedia entertainment. they are runningit again this year and details can be found on their site. I’ve gone and booked a ticket (assuming i can sort out the logistics). Last year I live blogged it, which considering each […]
Blogher 07 and Scrapblog
Interested in going to Blogher07. Scrapblog have joined forces with the conference to offer an all-expenses paid trip to the conference for two. But only in North America – I wish these competitions for web based companies which are global in their vary nature would make these restrictions clear on the main page and not […]
Blogger Samples
Tonight at the Problogger meetup, I met up with Keith, from vibrator.com (do you need a warning that that link is NSFW?) As an e-commerce site, it is very web2.0; there’s a pretty good blog, all the right prompts to delicious, digg, technorati etc and the UGC competition – submit your own erotic story. Furthermore […]
Walmart Video and the importance of cross-browser testing
Walmart launch a new video download service today. Apparently their development team is browser challenged as they only appear to have IE available to them. Under that app, their site looks, well, not beautiful but at least OK. However, on Firefox it looks like this: I know that sites sometimes launch without full testing…and that […]
Domino’s Anything Goes – Tracking a video
This is now back…some changes but nothing substantial. One of the projects I’ve been working on, at least from a metrics and tracking perspective, is a US campaign for Domino’s Pizza: Anything Goes, any large pizza, any topping any crust for $9.99. Supported by a heavy TV promotion, in-store, email, SMS, online advertising, all the […]
SpecialK and Flash
Flash is commonly used with websites to bring life and movement, to bring entertainment and improve the experience. When used well, it really helps with telling the story and getting a message across. When used badly, it sucks. Kellogg’s Special K use of flash definitely falls into the latter category. It uses heavy flash to […]
The advertising world and the new web
Hugh is offering to help solve the conundrum of meshing big, corporate business advertising as performed by the big corporate advertising agencies with the world that is Web2.0. He has a solution he’s willing to offer you for $100k. And if I had the cash, I might have taken him up on the offer, given […]
Vista Promotion
Dave Taylor has a good take on the Vista laptop promotion being run by Microsoft and Edelman. In his opinion they’re sending out laptops instead of the OS DVD as the upgrade process, combined with the machine specs would mean that many of the target bloggers would not have a good time installing this. There […]
Choosing a Blog Consultant
Eric, over at CommonSense PR, has listed 5 key points about choosing a blogging consultant. Some excellent points there, especially about checking the blogging history of the consultant and ther references. I would add a further one, in that also check the variety and breadth of previous work. One thing I have found with digital […]
Starbucks – It’s Red Again
Starbucks’ itsredagain is their Holiday website. It’s definitely multilingual, having you pass through 2 pages to choose your language and even gives a subtitle choice for those lacking speakers ;-).  There’s nothing groundbreaking here, with a choice of send your own greeting card or submit your Christmas tradition to be added to the interactive map. […]