What I do:
I’m a Consulting partner (and Co-founder) at Strat House, a UK-based strategy practice. Strat House has worked with clients as diverse as Heinz, Dove, adidas, Alder Hey, Unboxed, Vodafone and Pernod Ricard. I’m not full time there, but working on specific projects.
Previously, Planning Director at Havas helia. Working with clients such as Dove, adidas, Tesco, Subway, Diageo, and gsk. I was Head of Engagement Intelligence at Momentum London, running a team of social media and digital specialists. Working with clients as diverse as entertainment (film and games), technology (Microsoft), sponsorship and/or experiential (American Express, UPS, Genworth, ABInbev, Ford), B2B (Microsoft, Dexcom) and FMCG (such as Rowntrees, Nature Valley, Jus-Rol, After Eights and Frijj)
Before that, I’ve been Head of Social Media at twentysixlondon, also continuing as a senior Project Manager. Clients included Shell, Epson, Gatwick, Royal Navy, Laithwaites, EHRC and CRUK. Before that I worked as a Digital Strategist with JWT New York. This meant I worked across multiple account teams advising and guiding the teams in developing integrated, transmedia campaigns, with a focus on Social Media aspects. Brands include Sunsilk, Welchs, Kleenex, Dominos, Smirnoff and Stride.
Prior to this I worked for a long time with Diageo, as a Project Manager in various areas ranging from grain distilling through to marketing. In my last role there I managed the development of multiple brand websites for the company and working with global marketing teams on digital strategy.
You can get a sense of things I love (and loathe) by taking a look at Digital Stuffing, the marketing blog I (very)occasionally write (before Digital Stuffing, I wrote over at Behind the Buzz for b5media (now a defunct URL that was rolled into another blog). And I’m all over the web – listed here: Stuff I’m On
Press
Press Articles – as part of my job, I get to write the occasional article for the press. And sometimes the TV.
Conferences
I’ve been speaking at the occasional conference and always open to more opportunities.
- Blogher Business 2007 – corporate blogging, how businesses are using blogs to communicate directly with customers without the sheen of marketing
- Mesh 2007 – Is Fake the New Real? Looking at how brands are using characters and stories to market, following on from LG15
- SXSW 2008 – Stories, Games and Your Brand. How brands can use stories, puzzles, games, treasure hunts etc to promote the brand and increase customer engagement
- May 2009 26.org.uk 26.org is a writing network group, this was a panel on corporate blogging.
- Internet World 08 – Chaired panel for Chinwag on web analytics.
- Mar 2009Use8 – on a panel discussing New Frontiers of Social Media, in particular, how brands can use the tools
- Jul 2009 London PR and Branding Group (on Facebook). Social Media discussion.
- Oct 09 A panel on Augmented Reality for Mashup
- Radio Festival Nov 2011. On How not to do Social Media
- Internal Conference – Social media, sport and sponsorships
- Dec 2013 Spoke at Social Media Leadership forum on Preserving your Brand Voice, after contributing to their report.
- Nov 2014 Professional Publishers Association, Business Intelligence Summit on developing a social media strategy using personas
- I’ve been making the occasional appearance on Sky News, talking about the internet news of the day.
- Barcamps – at these unconferences, I spoken on a few things, such as the changing marketing budget holder, Engagement Marketing, ARGs for Marketing, Measuring Engagement.
- April 2015: field.work a panel on “Most traditional business don’t really leverage data in ways that really matter to consumers.”
- Dec 2021: Mediatel Future of Gaming – Chaired panel on Unlocking the Future of Gaming
- April 2022: Mediatel Future of Brands. Chaired panel on Building a brand online
- Sept 2022: eCommerce Expo and Technology The future of digital marketing (or why not to be in the metaverse unless you are really, really committed to gaming)
Contact Details:
email: rachel [at] bibrik [dot] com
Other sites: