Category: viral

conference, marketing, viral

Blogher 07 and Scrapblog

Interested in going to Blogher07. Scrapblog have joined forces with the conference to offer an all-expenses paid trip to the conference for two. But only in North America – I wish these competitions for web based companies which are global in their vary nature would make these restrictions clear on the main page and not […]

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DRM, entertainment, viral, web stuff

The cats are in on it

I was going to write a post explaining the background to this, but Ethan has done a brilliant job doing just so and it’s pointless to repeat why this number has raised such passions. For much of yesterday, almost the whole of the front page of Digg was related to the HD-DVD story, triggered by […]

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UGC, video, viral, web stuff

The spread of the machine is us/ing us

If you read tech blogs regularly, you’ll have seen this video: A sublime introduction to how the web is changing. Sue Thomas, a wonderful woman I bumped into a Blogher, has a post about her experience at the Web2.0 conference, where she met up with Mike Wesch who explained how it spread: Wesch explained that […]

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video, viral

Video Popularity – Views or Links

Update: I’ve updated this post with further comments from Bri at Holt Labs For a while now, I’ve been using a couple of video tracking sites for work-related reasons, both to see what is popular and to track some of our own videos. The two systems use different tracking methods, one is on views and […]

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video, viral, web stuff

Video tracking with VidMeter

Vidmeter tracks the popular videos across the web, giving you a hourly updated list that reflects what’s hot across 11 sites. You can get a widget that displays the hot stuff on your site as well. Now what would really help me is if I can take this site and its monitoring and use it […]

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advertisment, marketing, viral, work

Domino’s Anything Goes – Tracking a video

This is now back…some changes but nothing substantial. One of the projects I’ve been working on, at least from a metrics and tracking perspective, is a US campaign for Domino’s Pizza: Anything Goes, any large pizza, any topping any crust for $9.99. Supported by a heavy TV promotion, in-store, email, SMS, online advertising, all the […]

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UGC, video, viral

Attracting attention

You’ll have most likely seen the SNL Dick in a Box Sketch. And GETV’s response about Boobs in a Box. Now there’s the one sure way to get a man’s attention in the Valley.

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UGC, viral

Fighthunger Video competition

I wrote earlier about the UN Fighthunger video competition. Well, they have no released the winner, Kristen Palana. The other winners can be seen be seen here. Let their persuasive powers wash over you and go and donate!

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viral, web stuff

Twitter Degrees of Separation

Twitter is still small enough to be fun – although that may change. Suw today asked if there was an optimum Twitter friend pool size. There probably is, which will vary by person and how much data you can browse. We’ll get the power users, with plenty of friends and far more followers. Others will […]

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advertisment, viral

Vaio Viral

This set of games has to be one of the most addictive I’ve seen. But to you by Kempt for Sony Viao, it just takes the form of one game after another. All short and suite, some of them incomprehensible (you click and something happens) it just keeps you onthe page with all the different […]

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marketing, viral

Nike Golf destroys things

Nike Golf have decided that the best way to market their new golf balls is to blast them at objects and film the resulting destruction in slo-mo. Great videos, aimed at convincing people that if only they buy these balls, they will be able to hit them hard enough to do such damage. You can […]

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advertisment, viral

Lovebites

The agency where I work have been busy producing a series of 2-3min shorts, called Lovebites, that are being shown 5x/week in TBS here in the US, in partnership with Sunsilk. They focus on the life of a 25yo as she develops a relationship with her new man. A few episodes were filmed that would […]

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marketing, UGC, viral

Chevy Life – more living in cars

There’s obviously something in the air, maybe the high property prices, but, following Nissan, another car manufacturer has decided that their vehicles are perfect to live in.  This time it is Chevy, who are running the ‘Aveo Livin’ Large Campus Challenge‘.  I’m late on this as it finished last week, The “AVEO Livin’ Large Challenge” […]

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viral

Timewasters from unusual sources

It’s not just the big brands that need marketing, small ones, organisations, groups, sports all need the marketing love as well. And they’ve all heard the call of the viral, hoping it can be the answer to their prayers. Today I bring you some timewasting games to hurry you through your working day from the […]

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advertisment, marketing, viral

Viral Ads – VW lead the way

Bore Me are listing the top 10 viral downloads for the year, for both commercial ads and for more fun videos. Interestingly Volkswagon top both the polls. In the ads section, their Singin’ in the Rain mashup ad came out on top. The marketeers would be pleased with that result, but rather less pleased that […]

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