My employee’s parent company, IPG, has established a London ‘chapter’ (yes, it’s American) of its Women’s Leadership Network, which has proven successful in the US. After an initial kickoff meeting, to discuss mission and values and all of that stuff, they ran their first general event yesterday, with a talk by Nicola Mendelsohn, who is […]
Tony on Ads
I asked Tony what his favourites were – World of Warcraft. Click To Play
Social Breakfast – CC, Eric, Will and VinVin
I went along to the Social Breakfast organised by Ewan Spence this morning at Magnolia. I asked the table my question of the week. Will, from Austin, CC Chapman, Eric Skiff and VinVin Click To Play
Aaron and Loren
Aaron talks about Holiday Inn Express and Loren chips in with a comment about Geico
Travels and ad videos
I’m off to SXSW tomorrow, to have fun, to do a little speaking and to take some videos. I’ve decided to do a wee video series, asking people what their favourite marketing campaign is at the moment. I’ve been using qik on the N95, which I won’t be able to use in the US, so […]
Advertising or Subscription
I just twittered that I was off to the IAB MIXX conference today and Tom Morris responded, (only partly tongue-in-cheek) that he thought they’d been replaced by Ad Block. Which leads me to my question. If, hypothetically, we all had Ad Block so that no ads were served how much would you pay for your […]
Mahalo for my sister
Mahalo is brilliant, or so says my sister. That’s what she thought when she took a look at it after looking at Twitters about it. When I asked why she thought that, here’s what she said. Wow – now I do not have to spend hours searching for things on the Web – I can […]
Color Showdown is here
Shameless plug for a site and campaign I’ve been working on, but check out ColorShowdown.com* from Sunsilk for some fun stuff. The site taps into the blondes vs brunettes war (you don’t think it’s a war – take a look a the MySpace groups!). Not sure how many of the target audience read this, but […]
Don’t forget the pancakes on Jif Lemon Day
An example of a ad slogan that got into my brain years ago and has never left. But today, there’s almost nothing ‘official’ on the web about this, the only bit being on Unilever’s corporate site; so you just have to look up everyone talking about the day and not the company – or complaining […]
Domino’s Anything Goes – Tracking a video
This is now back…some changes but nothing substantial. One of the projects I’ve been working on, at least from a metrics and tracking perspective, is a US campaign for Domino’s Pizza: Anything Goes, any large pizza, any topping any crust for $9.99. Supported by a heavy TV promotion, in-store, email, SMS, online advertising, all the […]
JWT Job Site
This is one of the more interesting job sites I’ve seen. It’s a very different take on the company I currently work for who are recruiting entry level people – are you Ready to Sell Your Soul?
The advertising world and the new web
Hugh is offering to help solve the conundrum of meshing big, corporate business advertising as performed by the big corporate advertising agencies with the world that is Web2.0. He has a solution he’s willing to offer you for $100k. And if I had the cash, I might have taken him up on the offer, given […]
The Truth in Ad Sales
A satirical look at what goes on in an ad agency, presenting a pitch to the client and what it really means. It rings a little true!
Vaio Viral
This set of games has to be one of the most addictive I’ve seen. But to you by Kempt for Sony Viao, it just takes the form of one game after another. All short and suite, some of them incomprehensible (you click and something happens) it just keeps you onthe page with all the different […]
Lovebites
The agency where I work have been busy producing a series of 2-3min shorts, called Lovebites, that are being shown 5x/week in TBS here in the US, in partnership with Sunsilk. They focus on the life of a 25yo as she develops a relationship with her new man. A few episodes were filmed that would […]
Million Dollar Spaceship
The Million Dollar Homepage was successful and was immediately followed by plenty of imitators, none of whom achieved the same notoriety. No-one had a really new take on it. But now I think we have one in Your Name into Space. MIT Aeronautics and Astronautics Department and the Georgia Institute of Technology Space Systems Design […]
IAB – Taking Control of UGC
Bad, bad title. Setting up everyone to believe you can take control of the masses out there. As was acknowledged eventually in the panel conversation, taking control is out of the question but it seems that none of the panel had questioned the title in preparation. Again, this is taken from rapidly scribbled notes. The […]
IAB – Fran Kelly keynote
Frank Kelly is the CEO of Arnold US and has written a book ‘The Breakaway Brand – How Great Brands Stand Out’. However, I found his talk about using interactive to help build brands extremely frustrating, with multiple asides and exclamation marks in my notes as he said something that I disagreed with or just […]
7 days in a Nissan Sentra
Nissan have been runing some interesting commercials this week, to promote the new (I assume it is new) Nissan Sentra. Marc Horowitz has blogged his story – it was last week – and explains the rules. I must live 7 straight days out of my Sentra. I am free to come and go from the […]
Viral Ads – VW lead the way
Bore Me are listing the top 10 viral downloads for the year, for both commercial ads and for more fun videos. Interestingly Volkswagon top both the polls. In the ads section, their Singin’ in the Rain mashup ad came out on top. The marketeers would be pleased with that result, but rather less pleased that […]