My employee’s parent company, IPG, has established a London ‘chapter’ (yes, it’s American) of its Women’s Leadership Network, which has proven successful in the US. After an initial kickoff meeting, to discuss mission and values and all of that stuff, they ran their first general event yesterday, with a talk by Nicola Mendelsohn, who is […]
Next
Two years ago this week I made the decision to leave Diageo after 14 years – I then proceeded to give 4 months notice! My initial plan was to do freelance social media consulting, an area that was just starting to gain wider traction across businesses. This was slightly scuppered by a chance meeting at […]
Digital challenges for a traditional agency
My ex-boss, who left the company the other week, was interviewed in the Wall Street Journal (subscription req.) about the challenges facing her in new job and those facing a traditional advertising agency as it tries to integrate digital. Some key points from the interview: an agency appointing a ‘digital czar’ is not enough, you […]
CScout Trend Spotter
Do you fancy yourself as a trend spotter? Ray from CScout has asked me if I know anyone in London who wants to take a crack at spotting trends for them Here’s a job description. Background: living and /or working in London who is immersed in the web 2.0, technology sector, startup, social media communities. […]
Color Showdown is here
Shameless plug for a site and campaign I’ve been working on, but check out ColorShowdown.com* from Sunsilk for some fun stuff. The site taps into the blondes vs brunettes war (you don’t think it’s a war – take a look a the MySpace groups!). Not sure how many of the target audience read this, but […]
Domino’s Anything Goes – Tracking a video
This is now back…some changes but nothing substantial. One of the projects I’ve been working on, at least from a metrics and tracking perspective, is a US campaign for Domino’s Pizza: Anything Goes, any large pizza, any topping any crust for $9.99. Supported by a heavy TV promotion, in-store, email, SMS, online advertising, all the […]
Studio Work
Prep Work Originally uploaded by RachelC. On Monday I got the chance to spend a little time in the studio where some of the content for a site I’m working on is being filmed. There was no actual business reason to be there – I just wanted to see what a filming set looked like! […]
Marketing Overload
I’m spending some pretty intensive days talking marketing. My brain is overloading. I soooo need to find a geek to talk to 😉
New Job
For the next few weeks at least I’m going to be working in Manhattan. I’m working with an advertising agency to develop a digital strategy for one of their clients. Found a good apartment via Craigslist way up in Washington Heights; the commute this morning took just under an hour but was complicated by me […]
Business
I’m going to be spending at least the next few weeks in New York, so I’m looking at the Craig’s List to find temp accommodation which would be far more cost effective than a hotel. I used the service to find accommodation in Austin earlier this year, but New York seems to have a whole […]
Looking for People
The Big Blog Company, (I’m going to be working with them) are looking for some more people – two consultants and 2 techies. If you’re interested, drop Adriana a line.
Corporate Policies
One of the letters on my doormat when I got back last week was from the company, announcing the relaunch of its wellbeing policies, along with a telecall centre to provide you with anomynous support for all types of problems. The letter had obviously gone through legal at some point, as there was a wonderful […]
Conference Tiredness
Two days of the conference over, another 3 to go. Despite some of the cool things being shown and shared, it’s come back to me how tiring just sitting and listening is. Without the alternative input that can be obtained from shared wikis, back channels, flickr etc, the conference can drag. Without a shared space […]
Networking
Last night I went to a business networking event. Unlike some I’ve been to, where it is a ‘come along and chat’ night, this one was more structured in that there were a number of experts who provide free 30 minute sessions during the night on their specialised subject. Even though they are trying to […]
Anyone want a job?
The one I in at the moment and am leaving is being advertised over here.
Business Tips
Rick Segal has posted a few business tips for 2006. I especially like this one and can so see the advantages into trying it. Forward your phone to a responsible person. Let’s face it, you need the personal touch of a responsible assistant but, as a start up, you can’t afford it. Simple. Forward your […]
Flickring Expectations
Last night was another of the Christmas functions at work, this time with the IT function. After dressing up and loading onto a coach, we arrived at our venue for the night – the Hard Rock Cafe – to take part in plenty of food, drink and karaoke. Scattered around the venue were dressing up […]
Hotel Manners
For our team development sessions, we were lucky enough to go to one of the best hotels in the UK, Cliveden. A wonderful experience, with the added spice of some celebrities staying. (we did eventually get a photo) The service throughout was outstanding; except for some particular fussy behaviour over dinner. Eating as a group, […]
Why…
Ben Metcalfe’s rant about working with people who just don’t ‘get it’ struck a chord. I guess it’s unfair to expect that the Internet exists as part of the fundamental fabric of everyone’s life in the same way it does mine. However it’s equally frustrating that concepts such as remixing content, tagsonomies, user generated content, […]
Photos and Interviews
I had a slightly surreal experience (for me) last week. I was interviewed by the Independent on Sunday for an article on on why more and more women are using various types of technolgy (PCs games etc). It may appear some time (it’s not there today). The surreal bit was haivng my photo taken. I […]