Due to a few things, (mainly my lack of organisation), my SXSW experience did not start well. In fact, it started with a 5 hour delay to the flight, stuck on the tarmac at Heathrow as the American Airlines plane got a valve fixed. The staff did their best, we got snacks, drinks, but we were stuck on a plane not going anywhere. At 4 hours in, there was an announcement that we were now allowed to leave, as soon as they found some immigration and customs staff to do all the admin. 30 mins later, the problem was fixed…
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founder of 4chan. founded in 2003 as an image sharing community, for Japanese comics.cartoons/anime. A chatroom with 20. Now 12m visitors monthly. no registration. no archive. ideas – it’s about survival of the fittest. what resonates, stays on the board. Community flows over a day; the culture changes. to start a topic you need to provide an image still to start a topic. But it is more than the random board, about 50 topics – photography, origame, adult stuff. Media think the audience is just young, white, males..but not completely accurate Last year, started to think about what could be…
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Started releasing talks in 2006. as talks grown online, the audience has gone fromn 1000 people in a room to 100m around the world it changed the organisation, from conference for an elite audience to thinking about how to serve the global community. So everything rallied around the notion of ideas worth spreading. A complete turnaround Will now be opening up API, to allow developers to build Ted apps, to continue with the philosophy of radical openess. The idea of having people running TED events makes lots of people nervous for us; most organisations would find the levels of openess…
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LIVEBLOGGED: taken during talk, so any mistakes are mine. Andrea Phillips ARGS and Women A freelance game designer and writer, involved since they started. Also Chair if IGDA SIG ARG argology.org One of community moderators of Cloudmakers, one of the key moments in ARGS, when we recognised that something had happened. One of the ingredients of the community experience was the Hot Brunette, Laia Salla, the one who had a problem. Her friend, she thought was murdered. She needed your help! In context, 2001, Buffy was on air, last season of Xena, then Alias and dark Angel, with Tomb Raider.…
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LIVEBLOGGED – so pretty much as said Google Data Liberation – most excited to be part of this team Ingeneral, interested in generative systems and structures, rhizomatic structures, built into the fabric of how they work. Start spill with constructs that grow into the systems. Thats how it all started, hashtags etc. As in The Future of the Internet, (Zitrain) those sort of systems, paints a picture of things we need to think about as internists. So all that I have been doing based on these generative systems, those with transparent DNA. An activity stream – facebook newsfeed, we are…
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How did characters from a show based in the analog 1960s fast forward to become a sensation on Twitter? Tweeters behind the profiles of Peggy Olson, Betty Draper and Roger Sterling discuss how it happened, why it happened and–most importantly– what does it mean for the future of entertainment branding? Helen Klein Ross Partner, Supporting CharactersMichael Bissell Pres, ConquentCarri Bugbee Pres, Big Deal Productions CB:Madmen on Twitter came out serendipitously. I saw a tweet about don Draper on twitter.I loved it never thought it was official, but wanted to join in. So I registered Peggy Olsen, thought it was fun,…
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This is an advanced session from Six to Start and Roo Reynolds and Jo Twist from the BBC – learn how broadcasters and new media companies work in bringing about the intersection of broadcast television and online both now and in the future. Claire Bateman Jr Games Designer, Six to StartAdrian Hon Chief Creative, Six to StartDaniel Hon Ceo, Six to StartRoo Reynolds Portfolio Exec Social Media, BBCJo Twist Multiplatform Channel Editor, BBC RR: TV and the web…so ask audience, how they watch the TV and do they use the web. Is it linear – when it’s on. or in…
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Experts from three different (bit connected) industries talk about game design, learning theories, collective intelligence, transmedia entertainment, and the value of play in a participatory culture. Henry Jenkins Co-Dir CMS, MIT James Gee Mary Lou Fulton Presidential Professor of Literacy Studies, Arizona State University Warren Spector GM Creative Dir, Junction Point – Disney Interactive Studios JG: my 6yo got me into games. I realised that I had never learnt anything that new for 30ys. I realised that games use learning as a gateway drug.  I write books about it and why I play games. HJ: at MIT, going to USC…
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This in-depth case-study reveals the method and the madness behind Electronic Arts use of cross platform marketing to communicate separate, self-contained elements of the much anticipated release of their first survival horror game, Dead Space. For this release, EA packaged a comic book, a prequel DVD, and an online experience in order to build, create, and cultivate an audience around the Dead Space brand prior to the official ‘street date’ launch. Ian Schafer CEO, Deep FocusChuck Beaver Sr Producer, Electronic ArtsAndrew Green Online Mktg Mgr, Electronic ArtsFrank Rose Contributing Editor, Wired MagazineBen Templesmith Dir, Singularity7 Some live blogging from the…
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Arriving in the US, I’d ticked ‘pleasure’ on the Customs’ form, the TSA immigration officer decided that was not the correct designation and insisted that I was here on business. Given I work in digital marketing and the SXSWi is about interactive stuff I can see how he can get idea, but for me, this conference is not about business it’s about fun, connecting with old and new friends and just really enjoying myself. Yesterday, I went to 3 panels, mostly OK, some new stuff learnt. The Privacy Panel was interesting but very theoretical; the keynote from Tony Hsieh, taking…
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While bloggers have a lot more power than ever before, there are still plenty of risk involved with personal publishing. Talk about the best ways to survive this tangled maze. Zoe Margolis Blogger/Author, Girl With a One-Track Mind (this was a conversation, so names not used. each line is a different person commenting in the thread) ZM: blog was about sex life; got a book deal, 3 days after publication was outed by paper. Lost anonymity and had life changed. ZM: In 2009, is it still worth it, is a good place to speak your mind? In the US over…
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At Zappos.com, Tony Hsieh has fostered a culture where extraordinary customer service is the norm. On Saturday, March 14, hear him talk about how good deeds can help you leverage the power of your audience to massively extend your brand. As a preview, you can read this story for a glimpse of a company that blazes its own trails, including paying its employees to quit. Survey…lots of hands up who have bought from Zappos. it’s normally 2-1 female to male. They do tours of the site..got someone from a major Music label….took him to the Customer Loyalty team. He got…
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While many assert that "privacy is dead," the complex ways in which people try to control access and visibility suggest that it’s just very confused. Rather than throwing the baby out with the bath water, let’s discuss people’s understanding and experiences of privacy and find ways to 2.0-ify it. danah boyd Researcher, Microsoft ResearchJudith Donath MIT Media LaboratoryAlice Marwick PhD Candidate, New York UniversitySiva Vaidhyanathan Assoc Professor, University of Virginia db: out panel together to discuss privacy, a group of academics to discuss..we have different definitions of privacy.  There are different cultural views. People don’t ness view in many ‘official’…
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Jane McGonigal Keynote. The Lost Ring Video played. A call for help. Being going a week – are you in? going to talk yo you about alternate realities. instead of trying to make games more realistic, trying to make the real world more like games. we need more alt. realities and the real world needs to be changed to function more like a game. it will start on a game designers perspective on the future of happiness. I work at the Institute for the Future. we look at interesting things that are happening today and imagine what the future will…
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Deborah Schultz, Chris Heuer, Jeremiah Owyang, Tara Hunt, Hugh MacLeod, David Parmet  DP: Brian Oberkirch put this together – he asked 2 questions. How to market into community without being too marketer like. And how do you build a community around what you are doing? What does ‘no marketing’ look like? How can we use social media? DS: None of this is about tools or technology, but is about the customers. Here to talk about some of the subtleties, not about the tactics. It’s about marketing, customer service, product development. the marketing silo needs to be changed, why are they…
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discussing the aspects of Sexual Privacy online.  Violet Blue, Jonathan Moore, John d’Alderio, Zoe Margulis, Jason Schultz VB: fetishes…online allows you to seek this even if you did not seek in real life, but could cause issues. online can be a healthy way to let people express their fetish. Sexuality and sexuality online calls into question our awareness of the outside world and privacy. if people knew how unprivate it was, they may think differently. It’s personal information in a public space, but they may not be aware of it. Example – Craigslist Experiment, (Justin Fortuny) putting an ad for…
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Charlene Li about the changing of corporations and social media. Examples of the change: the HD DVD key and Digg. Jericho and the peanuts. Shaun Daly was a fan of Jericho drove the change – you had to have something physical that CBS could not ignore. They bought it back, and it’s doing OK. CBS had nothing to lose. New book – the Groundswell. A social trend in which people use tech to get things from each other, rather than traditional institutions like corporations. This has been going on for a while, we have been talking about the revolution for…
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Dan Hon, Tony Walsh and Dee Cook Tony Walsh, Phantom Compass, Toronto, Games design. Fallen, Regenesis. Dee Cook, working on ARGs, since 2003. Worked on World without Oil Dan Hon, Six to Start. worked on Perplex City, working with Channel 4 education DH: ARGS are a new way of telling stories, using all forms. People consume lots of different kinds of medium, there is a different kind of narrative and gameplay experience that you can give people. You don’t have to learn a different control scheme. Interactions are typically the same things you would do in everyday life. you use…
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Keynote at SXSW Saturday. Notes, not a true live blog. Henry Jenkins and Steven Johnson SJ: have you seen another wave of the backlash, the dumbing down? HJ: these things do come in waves and we’re probably overdue. Never underestimate the desire of parents to see their children as dumb, it’s easy to imagine our children as failures as they do things that were unknown to us. Young people are adapters of new media, outside of eyes of their parents. There’s a sense of fear – I said to my some everything i said I wouldn’t. It does not take…
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I asked Tony what his favourites were – World of Warcraft. Click To Play