4 seconds is all it takes.  New research looking at first impressions of e-commerce sites found that users make their mind up about the site within 4 seconds, which is half the time it took in a few years ago.  As connection speed increases, so does people expectations. No longer are you prepared to wait […]
Nike Golf destroys things
Nike Golf have decided that the best way to market their new golf balls is to blast them at objects and film the resulting destruction in slo-mo. Great videos, aimed at convincing people that if only they buy these balls, they will be able to hit them hard enough to do such damage. You can […]
Chevy Life – more living in cars
There’s obviously something in the air, maybe the high property prices, but, following Nissan, another car manufacturer has decided that their vehicles are perfect to live in. This time it is Chevy, who are running the ‘Aveo Livin’ Large Campus Challenge‘. I’m late on this as it finished last week, The “AVEO Livin’ Large Challenge” […]
IAB – Taking Control of UGC
Bad, bad title. Setting up everyone to believe you can take control of the masses out there. As was acknowledged eventually in the panel conversation, taking control is out of the question but it seems that none of the panel had questioned the title in preparation. Again, this is taken from rapidly scribbled notes. The […]
IAB – Fran Kelly keynote
Frank Kelly is the CEO of Arnold US and has written a book ‘The Breakaway Brand – How Great Brands Stand Out’. However, I found his talk about using interactive to help build brands extremely frustrating, with multiple asides and exclamation marks in my notes as he said something that I disagreed with or just […]
7 days in a Nissan Sentra
Nissan have been runing some interesting commercials this week, to promote the new (I assume it is new) Nissan Sentra. Marc Horowitz has blogged his story – it was last week – and explains the rules. I must live 7 straight days out of my Sentra. I am free to come and go from the […]
IAB – Total Communications Planning
Today, I spent some time at the IAB ‘Agency Summit’ which looked at interactive advertising. I took notes of a few of the sessions, the first being a look at Total Communications Planning. The panel comprised of: Bob DeSena, Managing Partner – Director of Active Engagement, Mediaedge:cia Louis Jones, EVP, Managing Director, Media Contacts Maria […]
Appletiser Diamond Game
Appletiser (from Coca-Cola) have a timewasting game ready for you to play – and if you are lucky you can win a diamond. Based on a cross between Tetris and another desktop game (whose name I never got but I played a lot) you get a chance to play the game and then enter a […]
Tate Collections
I like the new piece of functionality and guidance from the Tate. Tate has devised a new way of looking at the Displays with a range of themed ‘Collections’. These suggest a number of personal journeys you could take, reflecting different moods and enthusiasms and revealing the extraordinary breadth of work on show. It gives […]
Mentos, Soda and Stormhoek
Unlike Coca-Cola, Mentos mints have embraced the idea of mixing Mentos with a variety of pops to make fountains of sticky sugar water. They are running a competition to find the best fan video, which gives the rest of us plenty of fun to watch. But Lloyd has to do it a little different. He’s […]
Living in the wrong place – E-Society Digital Rating
University College London have been researching the digital lifestyles of the British population and put them all in a nice handy tool. There are 22 categories, ranging from E-unengaged (groups that do not have access to electronic communications or technologies) to e-experts (every confidence in their abilities to undertake on-line transactions and to make full […]
Honda web only videos
Yesterday, Media Guardian (reg req) ran an article about Honda providing web only videos: “This is the start of exploring different ways to provide content,” said Rebecca Tickle, the Honda account director at Wieden & Kennedy London. This follows on from the success of Cog and Choir available. I went to take a look at […]
Bravia – making the ad
The blog for the Sony Bravia has gone quiet over the last week, after they have finished filming – they all busy doing the editing know. There’s some great footage over on YouTube of the towerblock being covered in paint and then of the air blasts going off.
New Lynx campaign
Lynx (or Axe as it ges under in most of the world) have a new campaign out. Not moving too far away from its core values, the site features lots of scantily clad women in videos and games. It also has the expected (compulsary?) user generated content competition. Load up your video of you (the […]
Severance Movie game
From today’s viral notifications we have something a movie trailer and a little more. Severance is a UK horror film, sending a team of sales people out on a ‘team building’ event in the wilds when somethign goes a little wrong. I’m sure many people have had to endure the horror of team building events […]
Anti-astroturfing
Over on the NewPR wiki, Paull Young and Trevor Cook have started an anti-astroturfing campaign with a great list of resouces about reported instances of the practice and commentary about it and how it can backfire.
ThatGirlEmily – good idea, bad execution
I like stealth marketing campaigns, viral campaigns, ARGs, what ever you want to call them. When done well, they challenge and engage, provoke comment and get people involved. They are fun. But with this latest one from Court TV, the buzz is there but so are the potential problems. Behind the scenes we have PR, […]
That Girl Emily – viral marketing for something
Updated… My friend Keiron sent me a few links (from Fark)to what is, to all appearances, a new viral campaign..for something. Not quite sure what yet, but it’s definitely looks like a campaign. First of all read ThatGirlEmily. She started a blog a few weeks ago and then sudden calamity. A women scorned, swearing a […]
London great for start-ups?
“London is a unique market, with a highly developed start-up culture. In the UK, start-ups are more fashionable and sexier and clients are often more inclined to give them their business. In the US, they don’t generally succeed – the size and scale of business is a barrier to entry for start-ups and means the […]
Sony Bravia blog – a missed chance
Updated: they’ve now added moderated comments,and are regularly updating. Thanks Ed for the response. Via Adweek, I see that Sony have being listening to their consumers (at least one bit has…still not sure about their music/DRM section), seen the enthusiasm for the bouncing balls and are going to let the bloggers follow along the making […]