Last night I went along to the New York launch party for Sunsilk shampoo (one of the brands I’m working on). It’s a well known brand for me but is just being launched in the US..and the Unilever are pulling out all the stops. The voice of the brand on all the comercials is Mario […]
Ford Bold Moves
Going one better than GM’s Fastlane Blog, Ford this week launch BoldMoves.com, tying in with their new campaign in the US. This is a reality video blog, documenting the trials and tribulations of the company as they try and find a new direction. Ford is allowing cameras into business meetings throughout the comonay and also […]
Guinness Ad wins Grand Prix
Nice to see Guinness win a coveted award at the weekend for the Noitulove commercial. This ad cost over 1million GBP to make, full of CGI and expensive filming. To see it you can go to YouTube, although a better quality version (although with an age and country check) is available on the official site. […]
Advertising and the new Media
Cannes Advertising Festival is taking place this week, so it’s a perfect opportunity for the various execs to pipe up about how their business is adjusting to the new world. Sir Martin Sorrell, chief executive of WPP, talked on Monday in the Financial Times . The head of the UK advertising group also acknowledged the […]
Orbit gum, Snoop Dogg and Do Not Call
Updated…now I’ve put the password here! And the URL for the site is www.goodcleanfeeling.com There’s a US campaign for Orbit Gum that involves a spokeswoman* suggesting that various characters clean up their mouths and language by using the gum. The latest version involves Snoop Dogg, beng sent to hell for using foul language in front […]
Folgers Coffee in the Morning
Folgers Coffee (something I;ve never heard of before this) have a bright and breezy ad that does make you smile first thing in the morning. Completely wacky, reminiscent of 70’s style musicals. The associated campaign site has some nice little toys, including a Boss tracker, which requires a bunch of you from one office to […]
Absolut Bottle search
Absolut do it again. They continuously update their home page to new and fresh things. Their latest is a bottle hunt…finding bottle shapes on a complex graphic in a short time frame. The fastest way to find the bottles is just to random click (very quickly) all over the site and not to actually look […]
Kitkat Marketing in Japan and UK
Over on Alphamale (a blog normally dedicated to health issues by the look of it) is a story of how Kitkat increased their sales in Japan. A definite longview approach, building up a story of a brand over 4 years, from a small start to something that is regarded as a good luck charm. Meanwhile, […]
Spoof Ads
I consistently find Three Minds@Organic a great pointer towards cool marketing stuff on the web. This time they have linked to a great spoof of the Sony Bravia “balls bouncing downhill”, but this time with fruit. See if you can guess the brand before the tag line. And make sure you take a look round […]
Creative Challenge
Via Mit Advertsing lab, In what I assume is a tie in with the US version of The Apprentice, Chevrolet have opened a competition to make your own advertisement. In a very nice website, it allows you to combine video shots and music and text however you wish. I can’t work out the way to […]
Marketing RoI
I’ve been following the back and forth between Amazon’s CTO Werner Vogels, Robert Scoble and Shel Israel. An interesting challenge – provide hard numbers about the benefits of blogging. It’s far easier with websites to understand traffic, how many people have seen it, than any of the other methods of indirect marketing (ie those that […]
Marketing Map
Marketing Map Originally uploaded by miss_rogue. Tara posted this earlier, folloing up on here posts about Pinko Marketing. Love it!
Mix06: Beyond Banner Advertising
Advertsing 2 post My first panel today was entitled ‘Beyond the Banner: Advertising on the Web and where it is going’. The panel comprised: David Jakubowski – Microsoft (Facilitator) Jason Rapp NYT Ron Belanger – Yahoo Jennifer Slegg – JenStar Jed Nahum – Microsoft Adcentre Jeff Lanctot – Avenue A Bant Breeen Interpublic group The […]
Localisation
In one of those co-incidences, I arrived at the airport lounge yesterday and smiled and said hello to someone I recognised. Nothing unusual in that, I’m used to seeing people all the time on the NYC flight – there was usually at least one person from Diageo on the flight. This time though it turned […]
Priceless
As an advertising campaign, Mastercard’s Priceless appears to strike chords and I’ve seen it replicated many times, such as the one that was circulated after London got the 2012 Olympics. Finally, Mastercard have cottoned on to this and are running a competition to get us to write the copy for the ad. Adrants have an […]
Microsoft Office Stickers
Talking about Microsoft (well, sort of) they had a particularly lame attempt yesterday at marketing the new Office Suite in Waterloo Station. The station has been decked out in banners and posters and great big floor stickers with the Dinosaur campaign all over it. (It’s big in the papers as well) And to bring this […]
Busk Marketing
Annie over on London Underground reports on the interface between corporates and self-impression. Underground buskers are being paid by companies to play music. The buskers are being paid a reported £40/day to play Johnny Cash songs, to support the release of the new movie Walk the Line and its associated release of albums. There appears […]
Networking
Last night I went to a business networking event. Unlike some I’ve been to, where it is a ‘come along and chat’ night, this one was more structured in that there were a number of experts who provide free 30 minute sessions during the night on their specialised subject. Even though they are trying to […]
Saladtastic
Resolutions were on display in the canteen at lunchtime. The first day back at work found a far larger than usual number of people choosing salad for their lunch instead of any other offering. Walking into Waterstones, another favourite resolution was being encouraged – giving up smoking – with this highly visible display of half-price […]
Business Tips
Rick Segal has posted a few business tips for 2006. I especially like this one and can so see the advantages into trying it. Forward your phone to a responsible person. Let’s face it, you need the personal touch of a responsible assistant but, as a start up, you can’t afford it. Simple. Forward your […]