A survey conducted by Women in Technology of around 1200 current and former members of the WiT group found that they like buying technology and gadgets for Christmas presents. The top 10 were: (1) Digital Camera, (2) iPod, (3) iPod Accessories, (4) Laptop Computer, (5) HDTV, (6) Videogame Console, (7) Camera Phone, (8) Desktop Computer, […]
Viral Ads – VW lead the way
Bore Me are listing the top 10 viral downloads for the year, for both commercial ads and for more fun videos. Interestingly Volkswagon top both the polls. In the ads section, their Singin’ in the Rain mashup ad came out on top. The marketeers would be pleased with that result, but rather less pleased that […]
Snippets 18 Dec
I’ve got all these open tabs that I need to close…posting them is the best way. Scott Adams wants to adopt – an embryo. Does not need a lot of space (keep. it in the freezer), cheap (no toys or clothes) and no issue with a terror toddler or a truculent teen. It may just […]
BBC Marketing Trailer – a head too far
Seems I was not alone in disliking the BBC trailer with the disembodied heads. The BBC have dropped it after recieving complaints about it being ‘ “horrific” and “disturbingly psychotic” ‘
Consumer Relationships
Innocent Drinks have a seasonal campaign to raise money for Age Concern and Extra Care, by selling drinks with little woollen hats in selected stores. And just in case they did not get all 80000 of the hats made in time, they’re asking their fans to knit some as well. The instructions start off with […]
Christmas Magazines
The magazine associated with the gadget and gear website Boys Stuff was floating around the office today. Amongst all the gadgets such as remote control cars, robots, game accessories etc areideas for Christmas presents that sound great but only get bought at this time of year, such as: Naughty duvet cover, with tasteful (!) pictures […]
Burger king: community-generated content
Over on Heavy.com, Burger King masks are being featured in community generated videos, starring in a number of different videos including Safety dancewhere a bemasked dancer goes around gesturing rudely at BK’s competitors and Webcam Stripper where a strip tease also features the mask (surprisingly, it is safe for work). Both of these would feature […]
Absolut Christmas
Absolut’s Christmas site is fun (the first time only though). Singing bottles take you through seasonal recipes and invite you to send to a friend. Those songs though – drive me insane. Bet they were fun to work on ;o) And that’s about the only thing I;ve seen over the last few days, having spent […]
eMarketer republishes survey
eMarketer published details about the Edelman/Technorati survey that was published around a month ago. Surprisingly, given how long it was in the genesis, there is little, if any additonal commentary with the report; the numbers have been recut slightly to fall into the publication guide. However, it does provide you a link at the bottom […]
Public Relations Online
I attended a launch party last night for Public Relations Online, “a forum showcasing how brands can protect themselves and improve relationships with partners, customers and press by using new techniques such as web-monitoring, blogging, and search engine optimisation.” A lot of enthusiasm to embrace the different ways of working, with a frank acknowledgement (with […]
Spending Marketing budgets in new ways
The Budget Treasure Hunt enters it second week, with three winners announced. For a blog supporting a campaign it appears to be appears to be rather light on posts on the main page, even with the weekend getting in the way, but the Hunters’ Stories page, which is competitor driven, is busier . Evelyn Rodriguez […]
Add your own commentary for posters
Adrants points to the fact that posters of 50Cents which were part of the Bubble Project seems to have scared people off. The project puts little speech bubbles on posters to encourage people to add their own commentary. Mexx (a clothing store) appear to have been trying to do the same thing with their recent […]
Conversation gap again
Hill and Knowlton have provided the link to put the queries into your own posts. Just like this. They’ve already added Blogpulse to it and there may be further updates.
Conversation Gap
Via Steve Rubel, a nice – if obvious in hindsight – method of tracking conversation about your brands in amongst the category. Comparing category vs brand conversations using a tracking tool such as IceRocket allows you to see the percentage of the conversation. And Hills and Knowlton have provided an interface so that you don’t […]
Marketing and Blogs
Shel Israel comments about the approach of marketing executives to blogs, how “they want to use blogs to extend their integrated marketing solutions, thus extending the brand.” By integrated marketing, they mean another method to push the message. If all they do is push the message, they are not a blog as commonly perceived, but […]
Marketing Tea
I met up lat night with some friends who have set up Jing Tea, a tea import business. There’s an obvious passion for the tea, which, in some ways, is similar to the the wine or malt whisky business. There’s a whole range of flavours and tastes to explore. So we’ve got some plans to […]
Online spending
Whilst the Advertising Association is predicting less than expected growth in total advertising spend in 2005 (2.3% vs 3.9%) on line advertising is expected to grow by just over 39%. Great – for me, it’s always easier to ignore the online stuff, it has to be really good to make me want to look. But […]
Softly, softly Catchee Customer
Katherine Stone discusses a new campaign to promote the Mercury car in the US. Arriving unannounced at a coffee store, the promotional people bought everyone a coffee and let them take a look at, and talk about, the new car model. No big fanfare, no promotional speech, just buy a coffee and and let the […]
I want to play – Budget Cars and Blogs
BL Ochman has been working on a new campaign for Budget Car rental,called Up Your Budget, using blogs to power the campaign – a Treasure Hunt across 4 weeks and 16 US cities. That’s US only – therefore I can’t play, although the rules don’t state I need to be resident in the US. A […]
Wonderbra
Update: I see they fixed it. To tie in with poster ads, Wonderbra have a site promoting thier new range, experiencewonderyou.co.uk. A nice site, but with the flash navigation it prevents you linking wiithin the site so I could not send someone a direct link about one of the products. I like the rolloever effect […]