Whilst the Advertising Association is predicting less than expected growth in total advertising spend in 2005 (2.3% vs 3.9%) on line advertising is expected to grow by just over 39%. Great – for me, it’s always easier to ignore the online stuff, it has to be really good to make me want to look. But when it’s good, I’m far more likely to pay attention. So the quality bar gets raised.
Online spending
