Via Adverblog, a couple of very nice promotional sites that encourage you to play, before giving the company your precious email for them to continue their conversation with you. The first is to create buzz for a new Australian men’s magazine (Explode) and lets you customise a car (‘Bling My bomb’)with all sorts of accessories, […]
Buzz before Ad
Jeff Jarvis is advertising an ad. Or the potential appearance of an ad on his site before it actually reaches the site. Sometime today (when my webmaster gets off the school bus), a big-ass ad will likely appear atop this page. It’s for a Warner Brothers movie and they came to me, which is cool. […]
Spam Comments and Poor Judgement
Tonm Coates has a tale about spam comments appearing on his blog. But this was not one of the usual random comments offering financial advice, chemicals or various recreational activities, it was a seemingly genuine comment related to the post but placed by a completely fictional character who was created for Cillit Bang advertising. The […]
Fnd all you need on the web?
Bosch don’t think you should be able to. My dishwasher is having trouble as the water has stopped draining out of it. I can;t find the brouchure to give me some ideas, but no problems I though, it’ll be on the web. Searching for Bosch and diswwaher led me, after a few false click, to […]
Search for ideas
PSFK (a blog I occassionally contribute to) are supporting a ‘speed-investment’ session (like speed dating, but to get money instead of a night out!). If you have a great idea looking for funding, take a look at the details.
Juicy Fruit Sucks
The Juicyfruit website epitomises everything I dislike about consumer sites. All flash based, poor navigation, unwanted sounds, no information and jumping on whatever bandwagon is currently hot, in this case blogs, a word that poorly describes the blurb that lists all the ways the the product ‘helps’ someones life. Finding out what the product is […]
Web on TV
Often TV shows have accompanying websites; of they are good they add value to the show, a good exmaple being the Lost site that I looked at hte other week. In some cases, a brand puts up a site that supports their sponsorship of a TV programme; my emplyer has done this is the US […]
The Big Moo
Tech Crunch, one of my favourite blogs for its analysis of new web businesses and applications, is offering copies of Seth Godin’s new book, The Big Moo, as part of the novel marketing scheme. You either need to comment (far too late for that) or trackback – and it looks like there’s still room for […]
While away a few moment
A couple of sites via Adverblog to waste a few moments at work. The first is from Snickers (and I still always say Marathon in my head), a site with a daily changing game or interesting flash peice. The second is from Virgin Atlantic Australia, a amusing little game to let you know how all […]
TV Ads are dead?
Hugh again challenges traditional marketing for big brands, but instead of suggesting ‘new media’ as an alterntive thinks there is no hope for such brands. In the multi-billion dollar suicide pact between clients and television and the earlier post about letting big media stay focused on what they think works why others just get on […]