Adrants points to the fact that posters of 50Cents which were part of the Bubble Project seems to have scared people off. The project puts little speech bubbles on posters to encourage people to add their own commentary. Mexx (a clothing store) appear to have been trying to do the same thing with their recent posters in Bond Street Tube station, with speech bubbles on the posters already. Maybe the the agency expected people to add their own stuff, in a cool, ‘consumer generated content’ way, but in the week they have been there, none of them appear to have been added to. Maybe I should take a pen with me tomorrow
