Going one better than GM’s Fastlane Blog, Ford this week launch BoldMoves.com, tying in with their new campaign in the US. This is a reality video blog, documenting the trials and tribulations of the company as they try and find a new direction. Ford is allowing cameras into business meetings throughout the comonay and also using the site to comment on the state of the US motor industry. Launched 2 days ago, it’s already garnering plenty of comments.
Ford appear to have embraced conversation, syndication and sharing. You can embed the video in you own blog or subscribe to feeds for the videos or the blog. They are offering opposing arguments and letting disagreemtn show in the comments. But the proof in the pudding is if we see reaction to the comment and conversation that they are encouraging. All in all, a bold starting position from the company.