Sony Bravia blog – a missed chance

Updated: they’ve now added moderated comments,and are regularly updating. Thanks Ed for the response.

Via Adweek, I see that Sony have being listening to their consumers (at least one bit has…still not sure about their music/DRM section), seen the enthusiasm for the bouncing balls and are going to let the bloggers follow along the making of their next commercial.

Online viewers will be treated to exclusive content here on this site including video blogs directly from the ad shoot. Bloggers will be supplied with Sony Cyber-shot digital cameras to film themselves, each other and the action straight from the set. Seeing it first, means seeing it here!

Look, they’re even going to to let bloggers on the set, give them tools to film the filming and create online buzz all by themselves.

Now, I admit there’s a nice piece of film on the site about the making of the previous comercial (I always like behind the scene stuff) but isn’t this all a little one way? A select few will be allowed to film (I’m going to hazard a guess that they may have to sign some kind of promise not to diss them too much?). But the rest of us? I can feed back about what I like the site, but only via a set questionnaire. Are they going to share the comments from that? There’s no open comments, no chance to ask questions and challenge them….and no chance to build a relationship and rebuild some potential bridges. Now i could be charitable and say, from previous experience, that the lawyers said no to open comments and they do not have the funding to pay for full time moderation. But with the bashing that Sony have taken in the past in areas – and the great buzz they got over the Bravia ads – surely it’s a missed opportunity to take a small step to an open conversation.