Vista Promotion

Dave Taylor has a good take on the Vista laptop promotion being run by Microsoft and Edelman. In his opinion they’re sending out laptops instead of the OS DVD as the upgrade process, combined with the machine specs would mean that many of the target bloggers would not have a good time installing this. There are copies of Vista around (I’ve got one somewhere) so that tactic is being tried, but getting a DVD through the post is not as near as much fun as unwrapping a laptop. The PR team are trying to leverage that thrill factor and would probably have done it even if the upgrade was the simplest process in the world (by which I mean put disc in drive and click once).

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