Author: Rachel

marketing

Advertising and the new Media

Cannes Advertising Festival is taking place this week, so it’s a perfect opportunity for the various execs to pipe up about how their business is adjusting to the new world. Sir Martin Sorrell, chief executive of WPP, talked on Monday in the Financial Times . The head of the UK advertising group also acknowledged the […]

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blogging

Brew Blog

The Guinness Blog I worked on in my previous job took time and effort to work out the legal restrictions. I’m pretty sure the Glenfiddich blog (which I discovered today via Suw) had some similar issues, although their lawyers are not making them use a age check. But the Miller Brewing company are taking a […]

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events

Mobile Tech meetup

Just more gear Originally uploaded by RachelC. Another thing I went to on Monday was the Mobile Tech Roundup Meetup, where a gaggle (or another collective noun for the 3 hosts) of mobile podcasters got to meet each other in new York instead of always being in different cities. Despite a lack of air conditioning, […]

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work

Studio Work

Prep Work Originally uploaded by RachelC. On Monday I got the chance to spend a little time in the studio where some of the content for a site I’m working on is being filmed. There was no actual business reason to be there – I just wanted to see what a filming set looked like! […]

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marketing

Orbit gum, Snoop Dogg and Do Not Call

Updated…now I’ve put the password here! And the URL for the site is www.goodcleanfeeling.com There’s a US campaign for Orbit Gum that involves a spokeswoman* suggesting that various characters clean up their mouths and language by using the gum. The latest version involves Snoop Dogg, beng sent to hell for using foul language in front […]

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General

Rooney returns

During the England-Sweden match today (great first half..second half they needed shooting!) the ESPN commentators made one of their random remarks that I so try and ignore about Wayne Rooney being plastered all over billboards and papers with the cross of St George. This made no sense until I say this post from W&K explaining […]

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web stuff

Google ranking – the power of blogging

I’m getting a lot of traffic for my post on the World Cup online. Turns out the post is on the first page of the google search results for the phrase in amongst a lot of news and game sites. Now I’ve got a great example to show some clients the difference between live web […]

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General

Second Life growing

Caught quite a few posts this week about Second Life. You have the clothing compnay American Apparel opening a store. The BBC are building a replica of their Maida Vale studios, from where they can simultaneously broadcast into Second Life as well as hving real-time interactions between band and audience. (From Jo) And Jeremy has […]

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General

Chris at Mashpit

Chris at Mashpit Originally uploaded by RachelC. A still from the live video feed from Mash Pit San Francisco III just appears to be focused on Chris, accompanied by mumbles that only appear to become clear when the conversation turns to how good the audio is 😉 This is the first of a whole load […]

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life

Ethical Hacking course

The Register has an article about the University of Abertay’s Ethical Hacking course. I’m guessing one of the entrance requirements must be to hack their website to find the course guidelines…as I can’t find it in either this year’s or next year’s courses Update: from Professor MacKinnon’s comment, this lack was an oversite and is […]

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General

Policing the Sponsorship…guerilla marketing tactics

Watching bits of the Nederlands – Ivory Coast match on Friday I was surprised at a number of shots of the Dutch fans wearing their underwear. Not thinking too much of it (except I bet some of their mothers had something to say about always wearing good underwear because you never know when you are […]

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marketing

Folgers Coffee in the Morning

Folgers Coffee (something I;ve never heard of before this) have a bright and breezy ad that does make you smile first thing in the morning. Completely wacky, reminiscent of 70’s style musicals. The associated campaign site has some nice little toys, including a Boss tracker, which requires a bunch of you from one office to […]

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General

London Pride and Football

London Pride Originally uploaded by RachelC. Yesterday I ended up in Williamsburg, in a pub watching a match betqween the US and Italy. The bar was pretty full, with everyone I saw watching the football as opposed to a baseball match that was on the other TV in the bar. The groans and cheers were […]

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General

PS3 for Sale

The BBC is reporting that the Sony PS3 is now for sale on play.com for the grand price of 550GBP (I still can’t find the pound sign on this US keyboard). They are selling the 60GB HDD version, with Blu-ray, wifi and HD output. The price is higher than previously predicted and although the release […]

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General

Weather Bugs

I’ve been messing around with the new Windows Live page. I think this currently looks nicer than the Google personal homepage, a lot softer with the colours and better on the eyes. So I have the weather feed on both pages, as a comparison. They obviously come from different sources. Windows has New York raining […]

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marketing

Absolut Bottle search

Absolut do it again. They continuously update their home page to new and fresh things. Their latest is a bottle hunt…finding bottle shapes on a complex graphic in a short time frame. The fastest way to find the bottles is just to random click (very quickly) all over the site and not to actually look […]

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General

RIAA sues…again

From Will Wheaton, it seems that the RIAA has decided that all the people dancing and miming to music on YouTube are breaking the law and need sueing, so they are sending C&D letters to them. None of these videos are being made with the intention of profit (internet fame maybe, but not profit) and […]

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General

MySpace – Essential but not cool

A friend reported an overheard conversation in a New York bar. A women came late to a group of 20 something or others and started to talk about her MySpace profile; immediately the rest of the table all had a go at her for mentioning the service. After a while debting the merits of the […]

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