I finally managed to get an evening that did not involve work last night and caught up with Eric and Chris, both of whom I met at SXSW in March. Amongst the general chit chat and beer, the possibility of organsing Bar Camp NYC 2 was discussed. And lo and behold, Chris has put it […]
Corporate Culture Clashes
As an alcohol company, my previous employer could never refer to drinking to excess in any of its communications and that included all the internal ones. So if we were having a team night out or a party, we would always be invited to have a few drinks…responsibly. An dthis would be followed by all […]
Original Content on You Tube
There’s a lot of stuff on You Tube…much of it still ‘borrowed’ from other places, or poorer quality ‘home’ recordings. Don’t get me wrong, I like a lot of it – it’s funny..or weird..or a great place to find those TV clips that you can’t get on your own TV network. But finding good quality, […]
World Cup Ad with a difference
With all the major (and not so major) advertisers jumping on the World Cup bandwagon, here’s one ad with a difference. It’s not trying to sell you anything, it’s there to make you stop and think about the not so above board boost to the economy that comes along when you get 1000’s of tourists […]
Scoble resigning..makes the news
The buzz over the weekend was all about Scoble resigning and moving to Podtech.net, which still appears to be having a little trouble coping under the load. Today it is being picked up by the mainstream media – here’s a piece on the BBC. Note one major difference in the story – unlike all the […]
Missed opportunities with airports
US airports really miss a trick when it comes to commercial opportunities. The other week the flight back from Chicago was delayed by 2 hours and all the only places to spend money were a couple of bars, a couple of fast food restaurants and a couple of newsagents. If I’d been stuck in Heathrow […]
The Trust in TV Advertising
From the Guardian (free registration required), ITV have published its Corporate Responsibility report. One area it discussed is TV advertising – only 1 in 8 people watching the commercials (that cost 3.4billion GBP per year) agreed with the statement “the commercials shown on ITV are truthful and accurate”. Around half had no opinion and a […]
666
Love the date..the once in a century opportunity to make poor jokes about the sign of the devil. Although I guess at the last one they did not have such marketing ‘opportunities’ as the release of the remake of The Omen.
Copenhagen Carnival
May_general 149 Originally uploaded by RachelC. Not far from my hotel in Copenhagen was the start of the Carnival parade, that takes place each year as part of the Whitsun celebrations. There were lots of women wearing not a lot, but in a very colourful, Latin American canival way. This was one of the few […]
World Cup Online
Great that the BBC is broadcasting all the World Cup matches via its website (and Wimbledon as well). I’ve normally tuned into the webcasts, whether the Olympics or the national events as usually they give the best choice, allowing you to pick what you want to watch outside of the single track on the TV. […]
Reboot and Intention
I’ve come across to Reboot this year again. This conference was probably the one that triggered by career rethinking that resulted in me leaving my long term employer to go try something different. The same thing happened with Nicole, so there was definitely something in the air last year 😉 The theme this year is […]
Hailstones
Hailstones Originally uploaded by RachelC. Visited Chicago yesterday for a few meetings. Whilst there, it seemed a good idea to walk back to the hotel. Until the hailstorm started and we got caught in the downpour. We tried to shelter but were still getting hit…and they were pretty big. Although I guess the Helath and […]
Kitkat Marketing in Japan and UK
Over on Alphamale (a blog normally dedicated to health issues by the look of it) is a story of how Kitkat increased their sales in Japan. A definite longview approach, building up a story of a brand over 4 years, from a small start to something that is regarded as a good luck charm. Meanwhile, […]
Spoof Ads
I consistently find Three Minds@Organic a great pointer towards cool marketing stuff on the web. This time they have linked to a great spoof of the Sony Bravia “balls bouncing downhill”, but this time with fruit. See if you can guess the brand before the tag line. And make sure you take a look round […]
One person at a time
Steak overload Originally uploaded by RachelC. I’m slowly introducing my new colleagues to an online world that they have rarely glimpsed before. Last night this started with going through Flickr to find some CC licenced photos to illustrate a presentation we’ve been putting together (including this one, taken at a New York restaurant last week). […]
Flickr Gamma
Flickr has undergone a slight massage – new navigation, new layout. But retaining the spirit of Web 2.0 they have now regressed =to a gamma version!
Marketing Overload
I’m spending some pretty intensive days talking marketing. My brain is overloading. I soooo need to find a geek to talk to 😉
Warner Brothers and Downloads
I see that Warner Brothers are going to be providing downloads of movies and TV for about the same price as the DVDs at about the same time. They plan to use BitTorrent as vehicle. No need to manufacture a disk and packaging, no need to distribute, no need to provide the retailer with a […]
US Grocery
I made my first visit to a US grocery store on Sunday and got the biggest culture shock so far. Everything was different enough that it’s going to take me at least twice as long as usual just to work my way around the products; even with familiar brands the packaging is different enough to […]
Tag Sale
Tag Sale Originally uploaded by RachelC. There’s too many tags…they’re now on sale.