Me on the couch, originally uploaded by RachelC. On Saturday, Kleenex and the Let It Out campaign hit Times Square, New York. With the couch and a big box of Kleenex tissue for passers by to write all over, it looked like it was a good day for the brand. After having worked on it […]
Behind the Buzz up and running
My other blog, Behind the Buzz, has finally had its makeover and is up and running in the B5Media template. Thanks are due to Eric for his wonderful logo. That blog will focus on marketing and advertising and the stories behind the campaigns, looking at how buzz is being generated and the resulting ‘content’ that […]
BlogHer Biz – Closing Keynote
Closing Keynote: Is the Ethos of the Social Media World Changing How We Conduct Business Online and Offline? Lisa Stone moderates this discussion about whether corporate leaders are seeing and leveraging more ideas generated from the outside in and from the bottom up as they lead their household brands into the future. Lisa is joined […]
Blogher Biz – RFP for Engagement Measures.
An RFP for the Measurement Industry Where is the blog measurement tool that could measure more than “eyeballs”, more than “authority” via inbound links, and could begin to approach measuring influence and relevance? Jory Des Jardins moderates this discussion between Amy Gahran, Elizabeth Lee and Jenna Woodul as they scope out what is, is not […]
Blogher Biz – Effective Blogger Relations
Notes from this session (and there is a hand out I’ll type up later) Forget “the†A-List, Find Your Blogging A-List: Effective Blogger Relations Identifying relevant bloggers in your space. The tools to determine their authority & influence. Effective outreach without backlash. Featuring blogger Elise Bauer, marketing consultant Susan Getgood and Michelle Madhok, longtime expert […]
BlogHer Biz – How to Build Your Audience
How to build traffic by leveraging technology and building robust community. How to optimize your site to build search engine traffic. How to use syndication (RSS) & subscriptions to build recurring traffic. How participating in the bigger blogging community drives traffic and comments. The works. Featuring mega-blogger Elise Bauer and Vanessa Fox, who can address […]
Flickr and Photo classifications
Flickr have finally released their photo classification and categorisation system, along with some improvements into how it communicates the status of help calls. Given the wide range of photos available on the site, there have long been issues with differences of opinions about what was considered ‘decent’ or art, about what could be shared with […]
BlogHer Biz – some case studies
From the BlogHer Business conference, being held in New York over the next 2 days, some quick fire casestudies of different sizes of companies using social media to support their businesses Susan Getgood and Shirley Frazier – GiftBasket Business Blog There are 2 blogs on the giftbasket business; have lots of information about this business. […]
Blogher Biz: A brief history of Social Media
Notes from the first session, which a combination of introduction about the jargon and social media and discussion from the audience. A brief history of social media What is social media? the title is the state of the social media world…so let’s see what you were talking about over lunch about your case studies. 1. […]
NBC and News Corp announce deal
Read the press release. The content companies are joining up with AOL, MSN, MySpace And Yahoo! to provide premuim video content – does this mean DRMd and subscription? “This is a game changer for Internet video,” said Peter Chernin, President and Chief Operating Officer of News Corporation. “We’ll have access to just about the entire […]
Blogher Business Conference
I’m sitting here at the start of Blogher Business conference getting introduced to the format and kickstarting the day with some networking. I’ll be blogging the sessions throughout the day, subject to connectivity.
Google Personalisation
Google have long been known for their clean simple interface – a search box and a few links, making it simple to understand what to do. And then they brought out their personalised pages, for you to add your own data feeds, widgets and tools. Now they take this a step further, with the ability […]
Twitter – A study
This is a tale of Twitter, about what it is, what it does, what people think about and what people have done with it. It’s more of a case study, pulling together lots of posts and articles out there already. Yes, I could use a bookmarking tool to collect them, but I need to put […]
Dinner with Ewan Spence
Ewan Spence is visiting New York for the next few days, so Eric and I thought we’d see if anyone wants to meet up and grab dinner. Tomorrow evening, Two Boots pizza, Grand Central food court, 7.30pm. We’ll be easy to spot, Ewan’ll have a kilt on!
Tony Blair on Comic Relief
I’ve just seen this, one of the clips from Friday’s Comic Relief show. I just can’t quite imagine George Bush doing this. Watch..and donate!
Ze Frank End of Show party
IMG_6124.JPG, originally uploaded by RachelC. On Saturday, fans of Ze held a party to ‘celebrate’ the end of show. Most people there had never met each other but had the common lik of watching the show and connecting online via the forums and the ORG. I volunteered to take the group photo, to go with […]
Video Popularity – Views or Links
Update: I’ve updated this post with further comments from Bri at Holt Labs For a while now, I’ve been using a couple of video tracking sites for work-related reasons, both to see what is popular and to track some of our own videos. The two systems use different tracking methods, one is on views and […]
SXSW – Is Google Evil
Read this from Ewan, notes from a SXSW Music Panel on Is Google Evil? With no consumer representation on the panel and no questions from the floor without being written down and screened by the moderator and I forced my question into the discussion flow. “Can we ask who represents the consumer on this panel?†[…]
Red Nose 2005
Red Nose 2005, originally uploaded by RachelC. The Red Nose from 2 years ago. Don’t have one this year as not there.
Shaggy Blog Stories
In 7 days, from idea to publication, Troubled Diva has produced a book of 100 blog posts to raise money for Comic Relief/Red Nose Day. Go and read the story of the publication.and buy!