Read the press release. The content companies are joining up with AOL, MSN, MySpace And Yahoo! to provide premuim video content – does this mean DRMd and subscription?
“This is a game changer for Internet video,” said Peter Chernin, President
and Chief Operating Officer of News Corporation. “We’ll have access to just
about the entire U.S. Internet audience at launch. And for the first time,
consumers will get what they want — professionally produced video delivered
on the sites where they live. We’re excited about the potential for this
alliance and we’re looking forward to working with any content provider or
distributor who wants to take advantage of this extraordinary opportunity.”
“Anyone who believes in the value of ubiquitous distribution will find this
announcement incredibly exciting,” said Jeff Zucker, President and CEO of
NBC Universal. “This venture supercharges our distribution of protected,
quality content to fans everywhere. Consumers get a hugely attractive
aggregation of a wide range of content, and marketers get a novel way to
connect with a large and highly engaged audience.”
I love that they think that they are providing what the user wants, as if they are the only ones, as if the web goes to YouTube for their health and not to watch great content. The release is full of PR speak – do these guys really talk like that? And if they do, please let me never meet them, with their borgified market speak they sound quite boring. Would I use the service – yes, if it gives me the content I want at the place and time I want and is not over encumbered my advertising as they try and squeeze every single drop of money from everywhere they can.
This is not about the consumer getting what they want; this is about dinosaur media companies being dragged licking and screaming into an web reality. The consumer is already taking your programmes, you are only just know getting onto the bandwagon. No doubt the content will be good, they will get viewers – there is a tendency for most people to do what is ‘right’. But be real with your vain announcements – remember, we’re all talking about you, how about answering back in a human voice occasionally.