WARNING – LIVEBLOGGED and not checked! Case Study: Transmedia Design and Conceptualization – The Making of Purefold A collaboration between Free Scott (Ridley and Tony Scott’s newly launched entertainment division) and Ag8 (an independent studio based in the United Kingdom), Purefold is an upcoming transmedia narrative extension of the Ridley Scott classic Blade Runner. Set in […]
FOE: Changing Audiences, Changing Methodologies
Session 2: Changing Audiences, Changing Methodologies Audience Research has long been a vital part of the media industries: research helps determine which ideas get produced, where content is distributed, and how content is monetized. Transmedia storytelling has forced media researchers to re-evaluate their notions of the audience since transmedia, by definition, allows audiences to engage […]
FOE – Producing Transmedia Experiences: Stories in a Cross-Platform World
WARNING: LIVEBLOGGED – not checked Session 1: Producing Transmedia Experiences: Stories in a Cross-Platform WorldAs the production of transmedia experiences becomes more commonplace, this panel seeks to pick apart some of the tensions emerging around transmedia as creative practice. As a narrative form, what is transmedia anyway? How can we keep it from being more […]
Henry Jenkins – Revenge of the Origami Unicorn: Seven Key Principles of Transmedia Entertainment
WARNING: Liveblogged, not checked. Henry Jenkins introduces the conference. first up the hashtag is #foe4. Last year the conference trended high, let’s try to do it again! Twitter is a transmedia tool, conversations across space and time Hold up the origami unicorn as the patron saint of transmedia. It is a single element that transforms […]
Futures of Entertainment 4
For the next couple of days I’m going to be liveblogging from the Futures of Entertainment conference being held at MIT. The sessions are long and intense – so expect some long posts!
2Screen from Mint Digital
Last night Mint Digital ran an event as part of Digital Week. Called 2screen, it focused on the trend of watching TV at the same time as using a computer. The team had invited 4 people to give an overview of experiences they had built or been involved in. Overall, this was a great evening. […]
SXSW Panel Picker
It’s that time of the year again – the time when if you are off to SXSW in Austin next March, you need to consider what you want to see. The Panel Picker is open for business for the next 3 weeks. This year you can also vote for Film and Music panels. Your vote […]
SXSW – Behind the scenes with Mad Men on Twitter
How did characters from a show based in the analog 1960s fast forward to become a sensation on Twitter? Tweeters behind the profiles of Peggy Olson, Betty Draper and Roger Sterling discuss how it happened, why it happened and–most importantly– what does it mean for the future of entertainment branding? Helen Klein Ross Partner, Supporting […]
SXSW – What can we learn from games
Experts from three different (bit connected) industries talk about game design, learning theories, collective intelligence, transmedia entertainment, and the value of play in a participatory culture. Henry Jenkins Co-Dir CMS, MIT James Gee Mary Lou Fulton Presidential Professor of Literacy Studies, Arizona State University Warren Spector GM Creative Dir, Junction Point – Disney Interactive Studios […]
SXSW – Dead Space a Deep Media Case Study
This in-depth case-study reveals the method and the madness behind Electronic Arts use of cross platform marketing to communicate separate, self-contained elements of the much anticipated release of their first survival horror game, Dead Space. For this release, EA packaged a comic book, a prequel DVD, and an online experience in order to build, create, […]
SXSW – report of the first day
Arriving in the US, I’d ticked ‘pleasure’ on the Customs’ form, the TSA immigration officer decided that was not the correct designation and insisted that I was here on business. Given I work in digital marketing and the SXSWi is about interactive stuff I can see how he can get idea, but for me, this […]
Notes from BeeBCamp
I was honoured to be invited along to the BBC for their second BeeBCamp, one of a group of external people who came along to, as Philip says ‘to leaven the mix’. Hopefully I contributed something, I definitely learnt a lot. Each session was only about 20mins, not nearly long enough, and many ran over. […]
Day 1 Le Web
The first day at Le Web ’08 was a mixed day. The venue is great, as a space, but problems came out of this conference being the first to use the building, from heating that was not working correct, incorrectly positioned wifi that performed poorly and a badly chosen caterer that did not understand the […]
Leadership at the end of the age of information
I’m at LeWeb in Paris, taking notes on some of the talks. Dave Weinberger gave one of his trademark inspirational speeches, all about leadership in a a changing world. I’ve taken live notes, not a strict verbatim copy, but got most of what he says. I fully recommend watching this one when it’s available Are […]
Over the Air and Torchwood
Yesterday and today I’m at Over the Air, a mobile camp/conference. At some point it seemed a good idea for some friends to make this – Torchwood Sweded. From idea to on the screen in 9 hours. Click To Play
BarCampBrighton and SL connections
Aleks Krotoski talking about the social graph. [missed the start] A social psychologist, trying to examine connections Pathways can be mapped across friends and people. Mass friending…impact the data and how the network connects. there are certain relationships and strengths of relationships. You can technological measure strength but difficult as you get to semantics. Adding […]
BarcampBrighton and Cloud Computing
Jeff Barr, from Amazon, was at BarcampBrighton as part of a long European tour, talking up cloud computing. apologised for going to be a little more commercial than others….but taken out the prices so it’s not a sales pitch! been at Amazon for 6 years.  Saw real potential, the first catalog service. they started sending […]
BarCampBrighton and Stories and Games
Adrian Hon from Six to Start talks about Games and Stories Creative Director at Six to Start, make ARGs, but not what I’m going to talk about it ARGs are games that use multiple media or media in interesting ways to tell a story. Email, twitter, newspapers, IM, GPS etc. Â What I want to talk […]
Jane McGonigal Keynote at SXSW
Jane McGonigal Keynote. The Lost Ring Video played. A call for help. Being going a week – are you in? going to talk yo you about alternate realities. instead of trying to make games more realistic, trying to make the real world more like games. we need more alt. realities and the real world needs […]
BarCampBrighton – Slorpedo
This is about Slorpedo – a mixed reality game in Second Life based on an Icehouse game Torpedo. Difficult to play in real world, due to complex rules. so fits well with a virtual world built at HackDay London, uses reacTIVision How it used to work – runs on laptop (server), interacts with SL, via […]