Closing Keynote: Is the Ethos of the Social Media World Changing How We Conduct Business Online and Offline? Lisa Stone moderates this discussion about whether corporate leaders are seeing and leveraging more ideas generated from the outside in and from the bottom up as they lead their household brands into the future. Lisa is joined […]
Blogher Biz – RFP for Engagement Measures.
An RFP for the Measurement Industry Where is the blog measurement tool that could measure more than “eyeballs”, more than “authority” via inbound links, and could begin to approach measuring influence and relevance? Jory Des Jardins moderates this discussion between Amy Gahran, Elizabeth Lee and Jenna Woodul as they scope out what is, is not […]
Blogher Biz – Effective Blogger Relations
Notes from this session (and there is a hand out I’ll type up later) Forget “the†A-List, Find Your Blogging A-List: Effective Blogger Relations Identifying relevant bloggers in your space. The tools to determine their authority & influence. Effective outreach without backlash. Featuring blogger Elise Bauer, marketing consultant Susan Getgood and Michelle Madhok, longtime expert […]
BlogHer Biz – How to Build Your Audience
How to build traffic by leveraging technology and building robust community. How to optimize your site to build search engine traffic. How to use syndication (RSS) & subscriptions to build recurring traffic. How participating in the bigger blogging community drives traffic and comments. The works. Featuring mega-blogger Elise Bauer and Vanessa Fox, who can address […]
BlogHer Biz – some case studies
From the BlogHer Business conference, being held in New York over the next 2 days, some quick fire casestudies of different sizes of companies using social media to support their businesses Susan Getgood and Shirley Frazier – GiftBasket Business Blog There are 2 blogs on the giftbasket business; have lots of information about this business. […]
Blogher Biz: A brief history of Social Media
Notes from the first session, which a combination of introduction about the jargon and social media and discussion from the audience. A brief history of social media What is social media? the title is the state of the social media world…so let’s see what you were talking about over lunch about your case studies. 1. […]
Blogher Business Conference
I’m sitting here at the start of Blogher Business conference getting introduced to the format and kickstarting the day with some networking. I’ll be blogging the sessions throughout the day, subject to connectivity.
SXSW – Is Google Evil
Read this from Ewan, notes from a SXSW Music Panel on Is Google Evil? With no consumer representation on the panel and no questions from the floor without being written down and screened by the moderator and I forced my question into the discussion flow. “Can we ask who represents the consumer on this panel?†[…]
Conferences, diversity and planning travels
Now back to the reality of work after SXSW, I’m looking at where to go next. And with prefect timing, an email from Reboot arrived in my inbox this morning. This is an event I’ve attended for the last 2 years and intend to go again; it seems to fot quite nicely with some other […]
SXSW – Creating a Global Microbrand
Again my rough notes; this was one of fun ones here, i recommend you grab this podcast when it comes out. Blogger Hugh MacLeod has espoused the notion of “The Global Microbrand” or a small, tiny brand that sells globally. The Global Microbrand is nothing new but with the advent of the Internet and blogging […]
SXSW – Will Wright Keynote
These are the live notes from Will Wright’s Keynote. no context or analysis yet. Some insiders believe that SPORE may be the most ambitious most highly anticipated computer game in history. USA Today calls it “gaming’s giant leap.” The New Yorker says it explores the “limitless possibility of life itself.’ And the New York Times, […]
SXSW – MMORPGs in Austin
Over the years, Central Texas has emerged as the mecca of massively multiplayer game development. Why did this happen and what does this mean? How will the massively multiplayer market change in the next five to ten years — and, assuming such changes occur, will Austin be able to retain it’s position as the geographical […]
SXSW – Pervasive Electronic Games
Pervasive Electronic Games Julian Bleecker (USC/Near Future) Dennis Crowley (Dodgeball/Google) Aaron Myers (USC Interactive Media) Kevin Slavin (Area/Code) This panel presents and discusses unique aspects of the design issues and technologies involved in developing “pervasive electronic games.” Pervasive electronic games are experiences that move game play into the real world, outside of the usual venues […]
SXSW – Convergence Culture an conversation with Henry Jenkins
Whole new cultures are emerging around convergent media, an example of which is The Matrix Trilogy, the narrativeis which is contained, not just in the films, but also in comics, animé, games, and web sites all serving acommunity of participants – they’re actually more than “fans.” Henry Jenkins’ latest book, Convergence Culture, isan in-depth review […]
SXSW – Web2.0 to Web3D
Wagner James Au Online world Journalist/Blogger, New World Notes/nwn.blogs.com Robin Hunicke Lead Designer, Electronic Arts Robert Scoble Evangelist, PodTech.net Susan Wu Charles River Ventures Is Neal Stephenson’s “metaverse” here, and is it the Net’s next generation — or just a glorified game? Once gamer-only turf, 3D virtual worlds like Second Life and World of Warcraft […]
SXSW – Building a Community Ecology
Moderator: Jake McKee Lead Samurai, Big in Japan Virginia Miracle Dir Word of Mouth Mktg, Brains on Fire Rebecca Newton Global Safety & Moderation Mgr, Sulake.com Terrence Ryan Moderator, suicidegirls.com Betsy Whalen Dir Mktg, Discovery Education Jake: why did i use the term ecology? working with communities, they are mini ecosystems, they require a certain […]
SXSW – Digital Distribution of games
Alexander Fernandez CEO, Streamline Studios David Burks Mktg Mgr, Seagate Technology Dan Connors CEO, Telltale Productions Craig Allen CEO, Spark Unlimited Q: Does p2p count as distribution? what is it? Craig: yes. in it’s purest sense its about creating commerce. To get the big companies you have to go to the publishers. there are a […]
SXSW – LonelyGirl15 discussion
David Hudson Editor, GreenCine Miles Beckett Producer, Lonelygirl15 Mesh Flinders Producer, Lonelygirl15 Greg Goodfried Producer, Lonelygirl15 Miles: a short format, about 5 videos a week. a popular serial drama. Greg: there’s the top level show; then there is the interactive element, teaching the characters as real people. you can send private messages and we answer […]
SXSW – Production 2.0
Production 2.0 looking at how to make money from video blogging. I was 15minutes late to this..again and did not catch all the names. Some are in parentheses when I grabbed them) Q: there a re growing pains, and you need to take time to focus on things. A: it is worth it to pay […]
SXSW – Attack of the ARG
Update: This panel was one of the ones I most wanted to see whilst I was here. I’m starting to get my head round the space that is alternate reality, but only dipped my toes in the water in the more ‘amateur’ games. The commercial side is not one I’ve had too much experience of, […]