From Advergirl (via Adrants) the perfect description of a meeting between big client and big agency. Agency account planner who has a “new media definitions cheat sheet†that she clipped out of Ad Week folded in her wallet: Well, I was thinking that we could try some “user generated media†– that means we would […]
Pirates and advertising
I went to see the new Pirates of the Caribbean film yesterday and really enjoyed it. It was fun, had me laughing a lot and was a perfect ‘lose yourself for a few hours’ film. It;s definitely not high ar The website has all the typical features of an entertainment property – starting with lots […]
Heat warning
It’s too hot and I don’t have air conditioning in the bedroom (I was not supposed to be here in New York this long, planning on leaving before the weather got horrible). And now the city is under 2 warnings – heat and air pollution. Stay cool, drink lots of fluids, don’t be too energetic. […]
Blog Claiming
Just claiming my blog and feeds…please ignore
Sunsilk Launches
Last night I went along to the New York launch party for Sunsilk shampoo (one of the brands I’m working on). It’s a well known brand for me but is just being launched in the US..and the Unilever are pulling out all the stops. The voice of the brand on all the comercials is Mario […]
Simon says..watch Shameless films
Give me some original content…and here you can find some on Shameless Films. Their series of Simon shorts (less than a minute) provide a nice chuckle.
Royalton Service..or lack of it
Richard is in town from London at the moment, so last night we had dinner at his hotel, the Royalton. On the surface, a typical New York hotel with a lounge/bar in the reception room, cool furnishings, cool people, good cocktails. I had a great pomegranite marguerita that was far better than the one I […]
The Grudge Game
I’ve gone and joined a variety of Chinwag mailing groups, one of which is used to announce various ‘virals’ to the world. Perfect fodder for posts. So the first one to discuss is ‘The Cursed Room‘, a ame in the style of the Crimson Room to support the release of The Grudge 2 (and I […]
Links bad
The last time I looked the web was links. Navigate by links, get better search ranking through links, links fuel the hamsters that drive the wheels. But not if you are Gartner, who have sent a C&D to James Governor for providing a link to one of their studies. Not exactly what the reason to […]
A credit card to match your Mini
If you’ve spent time on the Mini design your own car site, you can now extend your design skills. You can now design your own mini and get it on your own personal card from Platinum Visa. Taking the user design just one step further, match everything…so all you need now is the design your […]
Make your own Ad for Kayak
Dave Weinberger links to Kayak.com, which is running a build your own ad campaign. Kayak is a travel comparison site, for flights, hotels and all the other things you need on trips. I love the way it also pulls together all the reviews for hotels as well as all the prices. The company is now […]
Sport and Barcamp
Not both together, but that is what I spent yesterday doing. First of all was the men’s final at Wimbledon (or rather the gentlemen’s singles final as it is correctly called). Enjoyed the game, especially after the first set and there was more of a battle. The US TV station look like htey love the […]
Long Tail Discussion
The Geek Dinner this evening with Chris Anderson. On a warm night, we took over the tables outside and monoplised the venue until after closing time.Chris’s talk was a short overview of his theory and then the floor was opened to questions. Both Ian and Kosso videoed the Q&A session, which is just audible over […]
Doctor Who tonight
I’ve been watching the trailers fopr Doctor Who all week, looking at the newspapers and been subject to the over the top coverage on the BBC morning show. The big finale is tonight..does Rose die or not? We know she’s going, but how. And I’m going to be on a plane! So I have to […]
MySQL goes missing
I went to write a blog post this morning only to find that all I got was error messages about the connection to the databse being broken. And according to the Control Panel, I no longer had a database..it was missing. I was pretty sure I’d not done anything too stupid, so next step was […]
Pinko Shopping
pinko Originally uploaded by RachelC. A shop in Knightsbridge that sells Pinko? No, only a clothes shop, no Pinko Marketing ideas here
Hole in the Wall
hole Originally uploaded by RachelC. I know that most UK people do actually call them a hole in the wall, but how confused must all the toursits be?
Let’s make a viral!
Adrant’s has a post about a Coke press release announcing their latest viral. As a way of trying to get the video to be viral. And I continously hear the Account teams and creatives in the agency discussing what they are going to do for the viral element of a campaign. So there is now […]
7/7/06
A year ago today, I sat in the office, the blinds all drawn following protocol to prevent glass damage if there were further bombs, trying to make sense of what was happening via the tv and the web. But even though the experience is clear in my mind, it was second hand, through the media. […]
A new Geek Dinner
It looks like Ian has done his normal superb job in organising a geek dinner. Today, this evening, he has invited Chris Anderson, editor-in-chief of Wired and author of the Long Tail. I’m lucky enough to be in the UK for this, so definitely going along.