Author: Rachel

DRM

BBC DRM Poll

The BBC have updated their speculation about the Apple/EMI Press conference today and now think it will be a DRM announcement. As part of the story, they are running a poll asking us what we think of DRM on music. Wonder if the current results would surprise the record labels with all their previous talk […]

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DRM

DRM or The Beatles

When companies what to announce big news, they call press conferences. Which means the press get to know something is going on and can do some digging, leading to speculation such as this from the WSJ (behind paywall) In a major reversal of the music industry’s longstanding antipiracy strategy, EMI Group PLC is set to […]

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web stuff

The Commercialisation of Twitter

Update – Twitterati was an April fool (sort of). With utter predictability and inevitability, commercial interests invade Twitter. When first showed it to colleagues some of them were asking questions about how to market on it, others were just generally fascinated. But now we are getting into the real activity. First of all we see […]

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mobile

BBC on the Phone

Despite the data charges, having 3G on the phone on the phone in the Uk was fun, offering a lot more than is currently available in the US. As part of the available offering from Vodafone, Orange and 3, the BBC are going to trial 3 of their channels, BBC1, BBCNews and BBC3 over the […]

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fun

April Fools again

It’s that time of year again and the fools are popping up all over the web, with a good list over at Wikipedia. You can take your time looking through them, there’s bound to be something that took your fancy. Google again seems to take some of the most effort with 2 very nice ones. […]

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life, marketing, UGC

Blogger Samples

Tonight at the Problogger meetup, I met up with Keith, from vibrator.com (do you need a warning that that link is NSFW?) As an e-commerce site, it is very web2.0; there’s a pretty good blog, all the right prompts to delicious, digg, technorati etc and the UGC competition – submit your own erotic story. Furthermore […]

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conference, NextNY, socialmedia

Social Media Club NY Mar 27

Jay Rosen (Newassigment.net) talking about Assignment Zero When Tim Berners-Lee designed the web, he created a platform for people to collaborate, so scientists could share data. It is a giant collaboration machine. but it has developed more as a broadcast media, print, tv, cable to web. so what are the consequences for journalism, investigative reporting, […]

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video, web stuff

Justin.tv – Voyeurism to the extreme

Justin.tv is the latest attempt to show a life on camera. Whereas before the webcams were tied to the PC, tied to the line but digital and mobile prices have dropped enough to make this a viable option. 24 hours a day, Justin wears a camera on his hat and streams his life to the […]

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General

Help on CSS and search

Can anyone take a look and see what I’m doing wrong. My search does not seem to search – if I use the term Twitter it does not pull up my recent post about Twitter. And the site does not display correctly on IE7 (and I think 7) in that the rightest sidebar falls off […]

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UGC, video

YouTube Video Awards

The voting is over and the winners have been announced. Over the last few weeks, you could vote on YouTube for their best videos of 2006. I’d only seen 3 of them before, so a good intro into some new content. Meanwhile, over on Revver, VH1 are running a nice little campaign that results in […]

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life

The Ugly side of the web

I’ve been following this for the last few hours and just getting angrier and angrier. Kathy Sierra, one of the best, brightest and most compassionate bloggers that I read, has been receiving death threats and just sheer, unadulterated, vicious, abusive behaviour from other people through comments and blog posts. Kathy’s post points at some people […]

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General

Me on the couch

Me on the couch, originally uploaded by RachelC. On Saturday, Kleenex and the Let It Out campaign hit Times Square, New York. With the couch and a big box of Kleenex tissue for passers by to write all over, it looked like it was a good day for the brand. After having worked on it […]

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behindthebuzz

Behind the Buzz up and running

My other blog, Behind the Buzz, has finally had its makeover and is up and running in the B5Media template. Thanks are due to Eric for his wonderful logo. That blog will focus on marketing and advertising and the stories behind the campaigns, looking at how buzz is being generated and the resulting ‘content’ that […]

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conference

BlogHer Biz – Closing Keynote

Closing Keynote: Is the Ethos of the Social Media World Changing How We Conduct Business Online and Offline? Lisa Stone moderates this discussion about whether corporate leaders are seeing and leveraging more ideas generated from the outside in and from the bottom up as they lead their household brands into the future. Lisa is joined […]

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conference

Blogher Biz – RFP for Engagement Measures.

An RFP for the Measurement Industry Where is the blog measurement tool that could measure more than “eyeballs”, more than “authority” via inbound links, and could begin to approach measuring influence and relevance? Jory Des Jardins moderates this discussion between Amy Gahran, Elizabeth Lee and Jenna Woodul as they scope out what is, is not […]

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conference

Blogher Biz – Effective Blogger Relations

Notes from this session (and there is a hand out I’ll type up later) Forget “the” A-List, Find Your Blogging A-List: Effective Blogger Relations Identifying relevant bloggers in your space. The tools to determine their authority & influence. Effective outreach without backlash. Featuring blogger Elise Bauer, marketing consultant Susan Getgood and Michelle Madhok, longtime expert […]

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conference

BlogHer Biz – How to Build Your Audience

How to build traffic by leveraging technology and building robust community. How to optimize your site to build search engine traffic. How to use syndication (RSS) & subscriptions to build recurring traffic. How participating in the bigger blogging community drives traffic and comments. The works. Featuring mega-blogger Elise Bauer and Vanessa Fox, who can address […]

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flickr

Flickr and Photo classifications

Flickr have finally released their photo classification and categorisation system, along with some improvements into how it communicates the status of help calls. Given the wide range of photos available on the site, there have long been issues with differences of opinions about what was considered ‘decent’ or art, about what could be shared with […]

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conference, NextNY

BlogHer Biz – some case studies

From the BlogHer Business conference, being held in New York over the next 2 days, some quick fire casestudies of different sizes of companies using social media to support their businesses Susan Getgood and Shirley Frazier – GiftBasket Business Blog There are 2 blogs on the giftbasket business; have lots of information about this business. […]

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conference, socialmedia

Blogher Biz: A brief history of Social Media

Notes from the first session, which a combination of introduction about the jargon and social media and discussion from the audience. A brief history of social media What is social media? the title is the state of the social media world…so let’s see what you were talking about over lunch about your case studies. 1. […]

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