May_general 149 Originally uploaded by RachelC. Not far from my hotel in Copenhagen was the start of the Carnival parade, that takes place each year as part of the Whitsun celebrations. There were lots of women wearing not a lot, but in a very colourful, Latin American canival way. This was one of the few […]
World Cup Online
Great that the BBC is broadcasting all the World Cup matches via its website (and Wimbledon as well). I’ve normally tuned into the webcasts, whether the Olympics or the national events as usually they give the best choice, allowing you to pick what you want to watch outside of the single track on the TV. […]
Reboot and Intention
I’ve come across to Reboot this year again. This conference was probably the one that triggered by career rethinking that resulted in me leaving my long term employer to go try something different. The same thing happened with Nicole, so there was definitely something in the air last year 😉 The theme this year is […]
Hailstones
Hailstones Originally uploaded by RachelC. Visited Chicago yesterday for a few meetings. Whilst there, it seemed a good idea to walk back to the hotel. Until the hailstorm started and we got caught in the downpour. We tried to shelter but were still getting hit…and they were pretty big. Although I guess the Helath and […]
Kitkat Marketing in Japan and UK
Over on Alphamale (a blog normally dedicated to health issues by the look of it) is a story of how Kitkat increased their sales in Japan. A definite longview approach, building up a story of a brand over 4 years, from a small start to something that is regarded as a good luck charm. Meanwhile, […]
Spoof Ads
I consistently find Three Minds@Organic a great pointer towards cool marketing stuff on the web. This time they have linked to a great spoof of the Sony Bravia “balls bouncing downhill”, but this time with fruit. See if you can guess the brand before the tag line. And make sure you take a look round […]
One person at a time
Steak overload Originally uploaded by RachelC. I’m slowly introducing my new colleagues to an online world that they have rarely glimpsed before. Last night this started with going through Flickr to find some CC licenced photos to illustrate a presentation we’ve been putting together (including this one, taken at a New York restaurant last week). […]
Flickr Gamma
Flickr has undergone a slight massage – new navigation, new layout. But retaining the spirit of Web 2.0 they have now regressed =to a gamma version!
Marketing Overload
I’m spending some pretty intensive days talking marketing. My brain is overloading. I soooo need to find a geek to talk to 😉
Warner Brothers and Downloads
I see that Warner Brothers are going to be providing downloads of movies and TV for about the same price as the DVDs at about the same time. They plan to use BitTorrent as vehicle. No need to manufacture a disk and packaging, no need to distribute, no need to provide the retailer with a […]
US Grocery
I made my first visit to a US grocery store on Sunday and got the biggest culture shock so far. Everything was different enough that it’s going to take me at least twice as long as usual just to work my way around the products; even with familiar brands the packaging is different enough to […]
Tag Sale
Tag Sale Originally uploaded by RachelC. There’s too many tags…they’re now on sale.
New Job
For the next few weeks at least I’m going to be working in Manhattan. I’m working with an advertising agency to develop a digital strategy for one of their clients. Found a good apartment via Craigslist way up in Washington Heights; the commute this morning took just under an hour but was complicated by me […]
WeMedia the conference
I spent some of the morning watching the WeMedia on video stream and via the online chat and IRC, then got to see a couple of sessions at the conference. There is a lot of blogging coverage about the event, some from participants, others from the virtual attendees. The blurb says “The We Media Global […]
Digital assassin
Our digital assassin Originally uploaded by Blue Blanket. I spent some of yesterday at the WeMedia conference hosted by the BBC. I was one of about 30 so-called ‘digital assassins’ bought in to tell the ‘suits’ how it really is with media consumption for news and entertainment. Not sure how well it went down overall, […]
May London Geek Dinner with Marc Canter
May London Geek Dinner 4 Originally uploaded by RachelC. A pleasant May Day ended with a Geek Dinner with Marc Canter. Around 30 people turned up for chat and networking and to hear Marc talk about the People Aggregator, which should start to be available in a couple of months. As usual with Marc, the […]
Business
I’m going to be spending at least the next few weeks in New York, so I’m looking at the Craig’s List to find temp accommodation which would be far more cost effective than a hotel. I used the service to find accommodation in Austin earlier this year, but New York seems to have a whole […]
Helping a guy along – viral marketing and the tipping point
After a hiatus in posts (I’ve been sort of busy) something that is well worth blogging. From Charlie, awonderful example of how the content on the web can suddenly take off beyond expectations. So a guy called Dan has a bet with his girlfriend, that he could not get 2 million hits on a website. […]
Online Calendars – Micrososoft, Google, Yahoo
With the release of Google’s Calendar, I thought I’d take a look at the offerings of the three big companies and see how they compare as I need to pick one to use going forward. This review is not comprehesive, as it focuses only on the bits I need it to do, not necessarily on […]
Nike Football
Nike Football Two Originally uploaded by RachelC. At Niketown, in Oxford Circus, the windows and all the ground floor are dedicated to football and the World Cup. Nike have a great integrated campaign, TV, print, and Nikefootball.com. In Trafalgar Square, a huge 3-a-side football competition was taking place, all sponsored by Nike, with U16 and […]