Month: October 2006

advertisment, conference, marketing

IAB – Taking Control of UGC

Bad, bad title. Setting up everyone to believe you can take control of the masses out there. As was acknowledged eventually in the panel conversation, taking control is out of the question but it seems that none of the panel had questioned the title in preparation. Again, this is taken from rapidly scribbled notes. The […]

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advertisment, conference, General, marketing

IAB – Fran Kelly keynote

Frank Kelly is the CEO of Arnold US and has written a book ‘The Breakaway Brand – How Great Brands Stand Out’. However, I found his talk about using interactive to help build brands extremely frustrating, with multiple asides and exclamation marks in my notes as he said something that I disagreed with or just […]

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advertisment, entertainment, General, marketing

7 days in a Nissan Sentra

Nissan have been runing some interesting commercials this week, to promote the new (I assume it is new) Nissan Sentra. Marc Horowitz has blogged his story – it was last week – and explains the rules. I must live 7 straight days out of my Sentra. I am free to come and go from the […]

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conference, marketing

IAB – Total Communications Planning

Today, I spent some time at the IAB ‘Agency Summit’ which looked at interactive advertising. I took notes of a few of the sessions, the first being a look at Total Communications Planning. The panel comprised of: Bob DeSena, Managing Partner – Director of Active Engagement, Mediaedge:cia Louis Jones, EVP, Managing Director, Media Contacts Maria […]

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General

New Software

I’ve changed over the software, imported the posts and managed to get most of the links working in the same way.  I think I’ve sorted out the feeds by following the relevant instructions, but not too sure.  So added an upgrade entry into the old ones.   All I need to do is upgrade the style […]

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General

Rugby and Roulette

A couple of virals for Friday – both UK based. The first is from the Rugby Football Union, not your usual source of viral videos, with a short funny encouraging you to go out and play rugby. If you are a cat fan, this may not be your cup of tea. The second is from […]

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life

Moving House and Moving Blogs

I’ve finally got my living arrangements sorted out and will be moving into a more permament apartment in New York. Which means packing up my London flat, putting most into storage and shipping the rest across. I’m moving out of the rented room up on 181st St into my own little apartment up the Upper […]

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General

Life is short…make it Eventful

Today, I had the good fortune to listen to Jordon Glazier, the CEO of eventful, talk about his service. They say time flies ont he web but I was surprised that the service was only 1 year old as I it feels like I’ve been aware of it for much longer. That said, I use […]

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General

Halloween Time Virals

A couple of ‘virals’ have come through the mailing list over the last few days. The first, from Capri-sun, is fun, but found in a very confusing site. It ‘supports’ the new drink made from Blood Oranges and is claled Guffy the Ghost. Use you mouse, click a lot, kill lots of pumpkin headed vampires […]

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web stuff

Firefox 2 Released

Firefox 2 was released yesterday…it looks slightly different but still works wonderfully. They’ve fixed the thing that most annoyed me and you can now set it so that it remembers the tabs you closed with and re-opens them all on start-up, which is a great little feature for me. The only issue I’ve seen to […]

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life

Training for Typos

I’ve typing up a presentation for the last few days that required the use of the word ‘colour’ in the American form ‘color’ And now I find myself typing ‘your’ as ‘yor’.

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blogging

Normal Service Resumed

My webhost turned off the service due to my a complaint about my domain being used for spamming. It’s been used once, but a while ago, but still, they shut down access and removed all permissions from anything that actually did anything. IT seems to be back OK and so do some comments that never […]

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General

Withnail and I – 20th anniversary

It’s the 20th anniversary of Withnail and I and to celebrate there is a new special edition of the DVD coming out. To support the release comes the mandatory website and viral game. Using a version of the memory game, you have to serve Withnail an increasing longer drinks list until he falls down drunk […]

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blogging

When is a blog not a blog?

when it’s a post. Tom beat me to writing about this. After reading a couple of papers* about the ‘One Day In History‘ initiative, I noticed the trend to use the word ‘blog’ as meaning a single posting/entry onto a website which is also known as a blog. This mistake is not new, I’ve noticed […]

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General

MS Soapbox

Microsoft’s entry into the video market looks pretty good. It’s got all the expected features – tagging, commenting, links/embedding, accounts (tied into your Passport account) all put together in a pretty slick interface. Even better, the video quality seems to outshine YouTube and Google Video. To test it out, I grabbed the Bravia Ad (the […]

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General

OfficeMax Tul Pens – an interactive campaign

BL Ochman has been interacting with OfficeMax and their new line of Tul Pens. At first glance, it looked like a compnay had taken it so far, but not all the way, constrained in part by logistics, costs and legal. But the response back to her shows that this company if more on the ball […]

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life

One Day In History

What did you do yesterday? Go through your routine, get up, go to work or school, work for the day before returning to grab a few hours for yourself before starting the cycle again. Or did you do something different, out of the ordinary. Whatever you did, go over to History Matters and write it […]

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General

New Ad for Sonia Bravia

Sony Bravia TV have a new commercial out. Using gallons of paint and a disused Glasgow tower block, the ad was filmed over the summer. It can be found over on their ‘blog’.. Another great ad from them, bringing home the message of colour without no other. However, whilst being able to produce a 70′ […]

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General

wheeee!

.flickr-photo { border: solid 2px #000000; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } wheeee!, originally uploaded by RachelC. As I find myself unexpectedly in London, I thought I’d go take a look at the slides at Tate Modern. There are 5 alll together, with […]

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General

Google Buy YouTube

I signed up for the Google Press Mailing List; up until now it’s been pretty quiet and RSS/other sources have been quicker. Today it’s been working well, with 2 releases this morning about Google Video signing deals with Warner Music and Sony BMG to allow uesers to watch their music videos and to purchase them […]

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