Interesting little snippet in the Telegraph today, about how women now make up 51% of viewers on the SciFi channel. Adam Roberts, a professor in English gave an insight into his reasoning about women watching The Matrix.. More women are tuning in to see the relationships develop between wittily-written, complex central characters they can identify […]
Smashing Ipods
Via Engadget, a group of guys requested donations in order to buy an iPod and then proceed to smash the gadget instore. The video of the act can be found on their site smashmyipod.com. Pity they’re in Canada instead of the UK; they could have called it a protest against capatalism or DRM or something […]
Old Palace of Westminster gets blown up
In a complete waste of advertisers’ money*, to ‘celebrate’ the 400th anniversay, an ITV programme made an accurate reconstruction of the Palace of Westminster as it was in 1605 and then proceeded to blow it up, using the same amount of gunpowder that was packed into the cellar in that failed plot. Somewhat predictably, the […]
Conversation gap again
Hill and Knowlton have provided the link to put the queries into your own posts. Just like this. They’ve already added Blogpulse to it and there may be further updates.
Forbes get hot under collar about Blogger
According to Forbes’ cover story – Attack of the Blogs (signin required, or use bugmenot login/password ‘forbesdontbug’) I’m an “ultimate vehicle for brand-bashing, personal attacks, political extremism and smear campaigns”, or at least my blog is. For a repected publication, I find this story particularly one sided. There’s no balance in the writing and the […]
Conversation Gap
Via Steve Rubel, a nice – if obvious in hindsight – method of tracking conversation about your brands in amongst the category. Comparing category vs brand conversations using a tracking tool such as IceRocket allows you to see the percentage of the conversation. And Hills and Knowlton have provided an interface so that you don’t […]
Flickr Printing
You can now print from Flickr (or you can if in the US, other markets to follow). But even though I can’t print my photos, any contact I have in the US can. good extension to the service – reduces the activity required to get things done.
Marketing and Blogs
Shel Israel comments about the approach of marketing executives to blogs, how “they want to use blogs to extend their integrated marketing solutions, thus extending the brand.” By integrated marketing, they mean another method to push the message. If all they do is push the message, they are not a blog as commonly perceived, but […]
Marketing Tea
I met up lat night with some friends who have set up Jing Tea, a tea import business. There’s an obvious passion for the tea, which, in some ways, is similar to the the wine or malt whisky business. There’s a whole range of flavours and tastes to explore. So we’ve got some plans to […]
Scott Adams’ Blog
Scott Adams, the creator of Dilbert, has a blog. The tone os being set by his call for people to advise him of spelling and grammatical mistakes: 1. Research the Native American method for sending smoke signals. 2. Set your couch on fire. 3. Stand on the roof and use your “good shirt†to control […]
Linkage and searches
For most of the life of this blog, my most popular search terms appear to have been related to tropical beaches, Daydream Island and things holiday related. This month, for some reason, it appears to be formula1. Which may explain why one of my most common referrers appears to a polish Formula 1 message board. […]
Online spending
Whilst the Advertising Association is predicting less than expected growth in total advertising spend in 2005 (2.3% vs 3.9%) on line advertising is expected to grow by just over 39%. Great – for me, it’s always easier to ignore the online stuff, it has to be really good to make me want to look. But […]
BBC Interactive Shakespeare
November looks like it’s going to be Shakespeare month on the BBC (too much pink though). As part of it, there’s an interesting Murder Mystery game that kicks off next week, to get you to explore the plays.
UK Gov encourages Remix culture
A new site from the Royal Schools of Music, backed by the UK Government has been lauched to provide teenagers to learn more about music, according to the BBC. I tried to give it a go, but unfortunately could not get the sound on any browser and it seemed to completely crash Firefox – so […]
A Tale of Hope
I’ve been following Clayton Cubbitt’s Operation Eden blog, about his family’s life after Hurricane Katrina destroyed their home. Today, he posts about an act of generosity I received the email from a guy named Kenny…In it, he told me how his “sweetie”, Elizabeth, had stumbled upon Operation Eden, and how she related to my mom’s […]
Softly, softly Catchee Customer
Katherine Stone discusses a new campaign to promote the Mercury car in the US. Arriving unannounced at a coffee store, the promotional people bought everyone a coffee and let them take a look at, and talk about, the new car model. No big fanfare, no promotional speech, just buy a coffee and and let the […]
Beta Test and Meet Dracula
Business Week have a story about BitDefender offering a trip to Romania to meet Dracula. Whilst there, the winner would also have to pick up 1000 bottles of beer to help you through the experience for the best beta tester of their new Mail Protector product. Wonder if they will pay the duty as well […]
Get Togethers
A preliminary agenda has been posted for LesBlogs in December. I’m off to this and takign the opportunity to visit Paris, which I’ve never done before. And before that,on 24th Nov Ian Forester has pulled together another GeekDinner with Molly Holzschlag. Sign up at geekdinner.co.uk.
Rhapsody Videos
I watched 2 completely different spoof videos based on Queen’s Boheemian Rhapsody. The first, via Boing Boing is called Zero Wing Rhapsody; funny lyrics here. The second uses Queen’s original track and is inspired by the British Army’s Amarillo video. The senior service’s (the Navy) video of the whole thing whilst miming the lyrics. Not […]
I want to play – Budget Cars and Blogs
BL Ochman has been working on a new campaign for Budget Car rental,called Up Your Budget, using blogs to power the campaign – a Treasure Hunt across 4 weeks and 16 US cities. That’s US only – therefore I can’t play, although the rules don’t state I need to be resident in the US. A […]