From today’s viral mailgroups comes a link to a new Greenpeace campaign. As it’s called the Gas Guzzler you can guess where it is going, but it’s well put together as you watch the “hero’s” collegues react to him in the office. It turns the usual adland admiration of a new car into disdain. the […]
Anti-astroturfing
Over on the NewPR wiki, Paull Young and Trevor Cook have started an anti-astroturfing campaign with a great list of resouces about reported instances of the practice and commentary about it and how it can backfire.
The ads that did not make it
Today’s competition on Worth1000 is about the ads that did not make it, those ideas that would never have made it past the first round. I quite like this one (by an anonymnous creator):
ThatGirlEmily – good idea, bad execution
I like stealth marketing campaigns, viral campaigns, ARGs, what ever you want to call them. When done well, they challenge and engage, provoke comment and get people involved. They are fun. But with this latest one from Court TV, the buzz is there but so are the potential problems. Behind the scenes we have PR, […]
Google and Measuremap – lack of feedback
I’ve been using Measuremap blog reporting system for a while now and really like it. It’s laid out well and I like the way it gives me my information in just the right buckets. I;ve got Google analytics set up as well, but just does not feel as good for me. However, the performance over […]
That Girl Emily – viral marketing for something
Updated… My friend Keiron sent me a few links (from Fark)to what is, to all appearances, a new viral campaign..for something. Not quite sure what yet, but it’s definitely looks like a campaign. First of all read ThatGirlEmily. She started a blog a few weeks ago and then sudden calamity. A women scorned, swearing a […]
London great for start-ups?
“London is a unique market, with a highly developed start-up culture. In the UK, start-ups are more fashionable and sexier and clients are often more inclined to give them their business. In the US, they don’t generally succeed – the size and scale of business is a barrier to entry for start-ups and means the […]
The Podcast Network – buy up some advertising
From Ewan, over at The Podcast Network, they are now offering up 15 second slots for advertisers on ebay for a couple of their shows. The constrictions of ebay descriptions mean that the offer is for pick up only 😉
Sony Bravia blog – a missed chance
Updated: they’ve now added moderated comments,and are regularly updating. Thanks Ed for the response. Via Adweek, I see that Sony have being listening to their consumers (at least one bit has…still not sure about their music/DRM section), seen the enthusiasm for the bouncing balls and are going to let the bloggers follow along the making […]
Client Agency meetings
From Advergirl (via Adrants) the perfect description of a meeting between big client and big agency. Agency account planner who has a “new media definitions cheat sheet†that she clipped out of Ad Week folded in her wallet: Well, I was thinking that we could try some “user generated media†– that means we would […]
Pirates and advertising
I went to see the new Pirates of the Caribbean film yesterday and really enjoyed it. It was fun, had me laughing a lot and was a perfect ‘lose yourself for a few hours’ film. It;s definitely not high ar The website has all the typical features of an entertainment property – starting with lots […]
Heat warning
It’s too hot and I don’t have air conditioning in the bedroom (I was not supposed to be here in New York this long, planning on leaving before the weather got horrible). And now the city is under 2 warnings – heat and air pollution. Stay cool, drink lots of fluids, don’t be too energetic. […]
Blog Claiming
Just claiming my blog and feeds…please ignore
Sunsilk Launches
Last night I went along to the New York launch party for Sunsilk shampoo (one of the brands I’m working on). It’s a well known brand for me but is just being launched in the US..and the Unilever are pulling out all the stops. The voice of the brand on all the comercials is Mario […]
Simon says..watch Shameless films
Give me some original content…and here you can find some on Shameless Films. Their series of Simon shorts (less than a minute) provide a nice chuckle.
Royalton Service..or lack of it
Richard is in town from London at the moment, so last night we had dinner at his hotel, the Royalton. On the surface, a typical New York hotel with a lounge/bar in the reception room, cool furnishings, cool people, good cocktails. I had a great pomegranite marguerita that was far better than the one I […]
The Grudge Game
I’ve gone and joined a variety of Chinwag mailing groups, one of which is used to announce various ‘virals’ to the world. Perfect fodder for posts. So the first one to discuss is ‘The Cursed Room‘, a ame in the style of the Crimson Room to support the release of The Grudge 2 (and I […]
Links bad
The last time I looked the web was links. Navigate by links, get better search ranking through links, links fuel the hamsters that drive the wheels. But not if you are Gartner, who have sent a C&D to James Governor for providing a link to one of their studies. Not exactly what the reason to […]
A credit card to match your Mini
If you’ve spent time on the Mini design your own car site, you can now extend your design skills. You can now design your own mini and get it on your own personal card from Platinum Visa. Taking the user design just one step further, match everything…so all you need now is the design your […]
Make your own Ad for Kayak
Dave Weinberger links to Kayak.com, which is running a build your own ad campaign. Kayak is a travel comparison site, for flights, hotels and all the other things you need on trips. I love the way it also pulls together all the reviews for hotels as well as all the prices. The company is now […]