Shameless plug for a site and campaign I’ve been working on, but check out ColorShowdown.com* from Sunsilk for some fun stuff.
The site taps into the blondes vs brunettes war (you don’t think it’s a war – take a look a the MySpace groups!). Not sure how many of the target audience read this, but if you are, you can do the following:
- watch videos – the TV spots, behind the scenes, jokes (send your friend a joke video)
- see results of our ‘secret experiments’, currently it’s who eats healthiest, but we have a few more to come.
- read all about the product and see how it works (look out for the easter egg)
- answer polls, get stuff for you website, download wallpaper and AIM icons and (soon) play games
Throughout the site, you earn points for your side, so go and take a look and click around the brunette side, more points for us 😉
The campaign is not just the website, that is just the first stage and there is a lot more to come. The TV breaks tonight.
*The number of times I have to retype that ‘correct’ the right spelling is getting annoying.