Author: Rachel

General

2013 Week 11

Mar 9th through to Mar 15th Behind, behind, behind. I do so much typing at work I get home and I do nothing but read. Input vs output. What is best. So what was I reading? Reading Social Media Sustainability Index – a look at how big companies are using their social media presence to […]

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life, weeknotes

2013 Week 10

2 Mar to 8th Mar After the quiet of last week, this week was a little more exciting. Reading Reinventing sustainability: Why brand talk about responsibility is cheap. I’m working on some sustainability projects at work and slowly adding to my reading. This reflects research that we have done, in that you need to act […]

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life, weeknotes

2013 Week 9

Sat 23rd Feb – Fri 1 Mar You’d think i could do this, wouldn’t you. One post a week, that’s all I need. But no, I end up doing other things over the weekend and then at work time and the one post gets left behind until major catch up sessions like this one! So […]

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marketing

Red Dawn Screening

Last week I went to a preview screening for Red Dawn (the 2012 version, not the one that was released in 1984). It was a blogger screening (or at least a blog readers screening) that I had won from Mel at Miss Geeky. I’ve been lucky this year with Mel – I’d previously won a […]

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f1, life, weeknotes

2013 Week 8

A quick follow up to catch up the weeks. Reading Fitbit talks about tracking and privacy. I’m using a Fitbit and I love it. Just wearing it makes me think about being more active, to climb the stairs instead of the escalator. As mentioned in the article, the ecosystem is great and I hope increased […]

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weeknotes

2013 Week 7

Nearly the end of Feb and I’ve managed to miss a week. Didn’t last too long then! That’s what going on holiday does, trying to rush to get everything sorted. So let’s catch up forstly with week 7. Reading American Express launch ‘Pay with a tweet hashtag‘. The ability for people who have linked their […]

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General

2013 Week 6

Where’s it going. the diary clicks forward day by day and the year creeps forward. Week 6, that’s over 10% gone already. Reading A Primer on the US TV business. A great rundown on all the different players in the US TV market. Even if you don’t agree, what they are doing impacts the rest […]

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General

2013 Week 5

So that’s one month down, 11 to go. January, the month of resolutions and changes; a month of waiting for payday as Christmas and a usual early December payday take their toll. How was it for you? Reading Article from the New York times on quiet coaches. Totally agree with this, that it is a […]

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General

2013 Week 4

Reading A list of the 33 most creative women in advertising. (Why 33, no idea!). I’ve worked with one (Colleen DeCourcy) and have loved the work of the others. Women make up only 3% of creative directors in this male-dominated industry, but there are slow moves to change this The US PGA enforcing bans on […]

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marketing

Linked In Best Practice Guide

Duncan Chapple’s post brought to my attention that the LinkedIn guide that I contributed to last year (in fact, last May) is now online. The B2B Marketing Linked In Best Practice Guide is available for purchase now. I’ve started looking through the rest of the book (I contributed the section on Brand Building) and so […]

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weeknotes

2013 Week 3

The week after CES means reading about CES. Not just the immediate responses, the announcements and the press releases, but the posts from those who have taken time to think about what they have seen. the Verge went through what they though was the best of CES. Of a far more reflective nature is the […]

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weeknotes

2013 Week 2

Week 2 is done. I’ve decided I don’t like the sign outside Southwark Tube station, which provides the date. It’s a reminder every morning that another day has been ticked off and it’s mutely asking me what have I done to change the world. Or something like that! So what have I wrestled out of […]

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General

Paul and the Mont Ventoux

In September 2012, my bother-in-law Paul flew out with 2 friends to tackle the challenge of Mont Ventoux – climbing the mountain 3 times on 3 different routes in 1 day. The night they arrived, off out for a ride, he got knocked off his bike by a truck. He was airlifted off out, with […]

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weeknotes

2013 Week 1

A challenge to set myself! A defined weekly blog post. But the question I ask myself, is it about progress, the job, my life, or is it about things I’ve found you may enjoy. The latter inspired in particular by James Whatley’s Five Things on Friday series of posts which I’ve really enjoyed reading over […]

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life

2013: Change, Connect, Challenge

So yesterday, I took a look back on the mixed bag of 2012. But am I going to do something different in the upcoming year, or just let the world drift on as it is and see what happens. As you may guess from the title, the answer to that is no. 2013 HAS to […]

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life

2012 Review

How was 2012 for you? For me, it was pretty good – although not so good for some of the people around me who faced their own set of hard challenges. But taking a look back at what my ambitions for the year were, they were not as successful as they should have been. For […]

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marketing

Guinness Glasses and Cravendale Straws

Social media and word of mouth is the new advertising and nothing else is needed – well, according to some social media’gurus’. As Ramon De Leon said at Le Web, advertising (the old version) is the tax on being boring. He may be right to an extent, but there’s no doubt that his Domino’s franchises […]

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conference, leweb

LeWeb 12: Matt Mullenweg and Word Press

Liveblogged – so mistakes Matt Mullenweg, Founder, Automattic & Om Malik, Founder & Senior Writer, GigaOM WordPress powers 17% of top million sites. it’s fun but also a responsibility, wanted to create open source publishing but also wanted to create sustainable business. So Automattic – those are the services that pay. Growing it to be […]

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conference, leweb

LeWeb 12: Brian Solis and changing behaviours

liveblogged – with mistakes Brian Solis, Principal, Altimeter Group Two years ago, discussed the Human API, where you body is open to connections. The internet of things is not just devices and data. I like the concept of superheroes and experiences. You have an opportunity to define what we are going to do as consumers. […]

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conference, leweb

LeWeb 12: Ramon WOW

Liveblogged – may be mistakes Ramon de Leon, Social Media Marketing, Dominos Pizza Markets for 6 Dominos stores in Pizza. Uses social media to drive sales! Told us his tips. Be prepared to create and share content. THat’s what people do – create and share content. He is prepared to capture all the time – […]

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