For the next few days, I’m at Le Web London which is all about the sharing economy. There’ll be lots of liveblogging!
Loic Le Meur introduced the 2 day programme, welcoming everyone and opening the sessions with his definition of the sharing economy.
A quick summary of his Slide Share talk:
There is a new consumer mindset, simplicity, community, participation and collaboration. There are new values. Sustainability, authenticity. Creating together. Greed is bad, but money is OK. They want to live with less. You are not what you own. New products, are they are designed to last. It’s about use availability, rather than ownership. Why own a DVD or CD, just do subscription. Access, not ownership.