If you use Google to search for Jurys hotel, the first result is the main page for the hotel group. But the next few pages demonstrate the powerof a Search Optimisation strategy and 15 of the next 19 results are also jurys, but lying across a range of subdomains such as bristolhotels.jurysdoyles.com. But if you explore further into the individual city searches, ie using london hotels or bristol hotels they are more hit and miss in their results. You get a similar result when you look at Yahoo or Live Search.  They appear to have 3 or 4 different domains and sub-domain structure, which takes time and effort to manage.  This must be one of the more blatant uses of SEO, I wonder if the business objectives are being met?
Jury’s Hotel SEO
