Amazon Fail

Update: this becomes even more confusing.

A cataloguing error, a lack of response from Amazon followed by confusing messages and a lot of jumping to conclusions (including me) led to a social media storm that can only damage the reputation of the brand. As BL says, you need to think about how you monitor your brand all the time, not just 9-5 Mon-Fri; although Amazon did appear to be responsive over the weekend even if the answers were not fully clear.

According to Amazon, they’ve been having a ‘glitch’ over the weekend that has stripped the sales ranking form a number of books, thereby reducing the likelihood of the books appearing in searches, so impacting sales.

The only problem with this is that the glitch appears to affect gay/lesbian/sex titles only and even then the impact is inconsistent, which is unexpected if there was a logic behind it. Playboy and Girls Gone Wild is not adult under the glitch, but literature with a gay themes is, even when there’s no sex written about. Apparently, before they called it a glitch, they had called it a policy according to the email received by Mark Probst

In consideration of our entire customer base, we exclude “adult” material from appearing in some searches and best seller lists. Since these lists are generated using sales ranks, adult materials must also be excluded from that feature.

If you’re on Twitter, or have been reading feeds over the weekend, you’ll have seen this. It appears that the power of public opinion, published all over the web has forced Amazon to update a policy to a glitch and then to fix it. But is it enough to rescue their reputation or the new meaning of Amazon Rank

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