Flash is commonly used with websites to bring life and movement, to bring entertainment and improve the experience. When used well, it really helps with telling the story and getting a message across. When used badly, it sucks. Kellogg’s Special K use of flash definitely falls into the latter category. It uses heavy flash to display product information (killing the browser at the same time). Whilst product info is in the flash object, a badly formatted image pops up to display nutritional info which looks like it was scanned in from the packets. Flash is not the best software to use for an information driven site, however much your agency tries to sell you this!
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