Folgers Coffee in the Morning

Folgers Coffee (something I;ve never heard of before this) have a bright and breezy ad that does make you smile first thing in the morning. Completely wacky, reminiscent of 70’s style musicals.

The associated campaign site has some nice little toys, including a Boss tracker, which requires a bunch of you from one office to download and then collaborate about where the boss is in the office, to give all advance warnings. They also have email templates with great excuses about why you are late and a wake up tool – enter your details and they will give you a wake up call in the morning – choose your sexy voice and set of compliments.

I’m guessing the campaign site has been done by a different agency to the main site…there is a severe lack of compatibility between the two, with no visual or design similarity that makes switching between them jarring. I would have at least thought that the coffee jar image could have been the same on both pages.

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