Spending Marketing budgets in new ways
The Budget Treasure Hunt enters it second week, with three winners announced. For a blog supporting a campaign it appears to be appears to be rather light on posts on the main page, even with the weekend getting in the way, but the Hunters’ Stories page, which is competitor driven, is busier .
Evelyn Rodriguez has a post about why, as a customer, she won’t be influenced by the campaign. I have an opposite reaction – I very rarely use hire cars, so something like this brings Budget first to mind if I’m searching. But it won’t be first choice if the costs aren’t comparable.
Kathy Sierra has suggested an number of alternate uses for marketing spend beyond the usual. As market becomes fragmented, as people look beyond the one way ads, there’s more opportunities to try different things. From utilising the web with its alternative communications strategies to sponsorship and other community activities the ways that agencies/brands can spread their word grows (or should that be the need to do things differently grows as people get bored with traditional methods!)
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Dear Budget-Train Clue Rental
As a blogger, I couldn’t help noticing your new marketing campaign. But I write now as a customer, not as a blogger (nor even as a marketing consultant as any other customer would basically say the same stuff). I speak
Hype, Buzz, Budget, Blogs, and Commodity Products
A great post at Crossroads Dispatches really gets to the heart of why the UpYourBudget Treasure Hunt Blog is a perfect example of great hype but not of a blog as buzz, word of mouth, or business building. She