Month: December 2012

marketing

Guinness Glasses and Cravendale Straws

Social media and word of mouth is the new advertising and nothing else is needed – well, according to some social media’gurus’. As Ramon De Leon said at Le Web, advertising (the old version) is the tax on being boring. He may be right to an extent, but there’s no doubt that his Domino’s franchises […]

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conference, leweb

LeWeb 12: Matt Mullenweg and Word Press

Liveblogged – so mistakes Matt Mullenweg, Founder, Automattic & Om Malik, Founder & Senior Writer, GigaOM WordPress powers 17% of top million sites. it’s fun but also a responsibility, wanted to create open source publishing but also wanted to create sustainable business. So Automattic – those are the services that pay. Growing it to be […]

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conference, leweb

LeWeb 12: Brian Solis and changing behaviours

liveblogged – with mistakes Brian Solis, Principal, Altimeter Group Two years ago, discussed the Human API, where you body is open to connections. The internet of things is not just devices and data. I like the concept of superheroes and experiences. You have an opportunity to define what we are going to do as consumers. […]

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conference, leweb

LeWeb 12: Ramon WOW

Liveblogged – may be mistakes Ramon de Leon, Social Media Marketing, Dominos Pizza Markets for 6 Dominos stores in Pizza. Uses social media to drive sales! Told us his tips. Be prepared to create and share content. THat’s what people do – create and share content. He is prepared to capture all the time – […]

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conference, leweb

LeWeb 12: Mid-conference report

So half way through the conference and what are my impressions? The internet of things is complicated. Is it just on your phone? Is it the quantified self? Is it toys? Is it switches and buttons that you put round your house? is it embedded processors in cars and coffee machines. One thing that is […]

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conference, leweb

LeWeb 12: Amber Case and Cyborg interfaces

Liveblogged – may be mistakes Amber Case, Director of Esri R&D Center Portland, Cyborg Anthropologist & Former CEO, Geoloqi, Inc. We have devices that need to be looked after, fed and comforted. With our phones, we are all cyborgs. It is a symbiotic interaction between you and a machine. It is about having devices that […]

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conference, leweb

LeWeb 12: the Data of Things

liveblogged – there will be mistakes Dr. DJ Patil, Data Scientist in Residence, Greylock Partners It’s about the data of things, rather the internet of things. The power of the things is that they produce data. The phone, the tablet, the PC. But there’s more. The fitbit, the jawbone. Things that measure sleep or activity […]

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conference, leweb, mobile

LeWeb 12: Nokia and Design

Liveblogged – there will be mistakes Marko Ahtisaari, Executive Vice President, Design, Nokia – an Internet of Small Things THe internet is everywhere around us, on a multitude of devices. With a bunch of sensors connecting them to the world. We move from multiple screens to more and more things that are on. in around […]

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conference, leweb

Le Web 12: Tuesday Notes

The first afternoon of the conference was characterised by lots of small talks – product announcements and quick snippets instead of any indepth look at a subject. In general, my takeout from the first day of the internet of things is around household objects and toys – those are the main areas of focus. The […]

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conference, leweb

Le Web 12: Google, Twitter and Facebook

Liveblogged – so mistakes On Tuesday afternoon, representatives from Google, Twitter and Facebook were on stage. The Google talk was an interesting insight into how search works and the ways Google are thinking about ‘things’ – objects they can build search results around, where there is context. (couldn’t capture all of this due to some […]

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conference, leweb

Le Web 12: Muse, Soundcloud and SmartThings

Some notes from the shorter sessions on Morning 1 of Le Web Ariel Garten, CEO, Interaxon This is Ariel’s 3rd appearance. Now they finally have a product to announce. They do thought controlled devices. Shared with us about thought controlled technology 2 years ago. Last year, showed you how the tech connected you with your […]

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conference, leweb

Le Web 12: Scott Harrison and Charity:Water

Liveblogged – possible mistakes Scott Harrison, Founder & CEO, charity:water Will be talking about how he got into Charity:Water. The Water Crisis etc. A little about him. Started as a nightclub promoter. Got paid to ‘promote’ things like vodka and beer – get photographed. Looked good – no heart to life. Decided to make a […]

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conference, leweb, technology

LeWeb 12: NASA and Mars

LIVEBLOGGED = there will be mistakes Benjamin Cichy, Chief Software Engineer, NASA’s Mars Science Laboratory, Jet Propulsion Laboratory Talking about Mars. For years we knew little. It could be like earth. It had seasons, polar ice caps, had winters and summers. It could have had a rainy season. It has always fascinated us. It could […]

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