The first afternoon of the conference was characterised by lots of small talks – product announcements and quick snippets instead of any indepth look at a subject.
In general, my takeout from the first day of the internet of things is around household objects and toys – those are the main areas of focus. The costs are coming down and the components are started to be commercialised if not well on the path to commoditised. In the same way that web tools became easier and easier, not requiring any technical knowledge, then the connecting parts between the web and world become click and play.
Below, I highlight any interesting points from the various sessions on the Tuesday afternoon. (generally liveblogged)
Misha Lyalin, Chairman & CEO, ZeptoLab
The company have had 250m downloads; 50m+ MAU. 25% of US smartphones. It is the largest DAU in China. Tablets less than smartphones, <7% smartphnes in BRIC. Android is growing fast. They do multiple platform - web as well as phones. They take it to real world. They do merchandise - plush toys. They take the toys onto the phone (feed the toy). Do animations. Have new game. Going to do a live production (signed with Sony Pictures). Most ideas from internal process. Everyone in company can submit ideas. They prototype and test. Doing pretty well as a company. They are profitable.
Phil Libin, CEO, Evernote
Have 10 countries with more than a million USA.Japan, China, UK, South Korea, Canada, Germany, Spain, Russia, Brazil. They grow organically, do little/no paid marketing. Their marketers focus on getting the audience wanting to use the the product through WOM. 66% use at work. for knowledge collection. 85% have brought it in themselves. Now they are launching Evernote business. In Phil’s opinion, business stuff is crappy. This is being launched to allow companies to discover the knowledge they have. Evernote business They are bringing in contextual searches, as you add info, then it brings out and highlights the related info in the system – hopefully to create knowledge. It’s not just storage – it’s an emergent search tool.
Tech Spotlight: Adam Wilson, Founder & Chief Software Architect, Orbotix
Uses a robot controlled by phone2 way wifi, 6 axis IMU, API and SDK, plus apps. It’s a robotic gaming system. This are games that are between physical and virtual. THer eis a whole continuum available to build games in this space., THis is mixed reality. .Nice demo!
Tech Spotlight: Carly Gloge, Co-Founder & CEO, Ubooly
Creative and educational creature. Uses iphones to control Listen and tell stories. VOice recognition. Games etc. To react with children
They get lots of data back about what the children do, so can amend the content and adapt to what is being used. They are building new content – eg travel packs, plus social elements. Building on ways for Ubooly to feed back to the parents about childs behaviour
Fred Potter, Founder & CEO, Netamo
Some things matter and some don’t. For his kid, his Teddy is important. For adults, the smartphone is important. If it’s not important, then it’s on your smartphone. Now more and more of your life goes onto your smartphone. The weather matters. Indoor matters – we spend 80% of time indoors. Air quality indoors is important. Netamo have created a weather station. For outdoors and indoors. Monitor C)2, pressure, humidity, noise, temperature. We send data to cloud and phone. Product announcement. Buildin gnetwork to help enhance wellness and help understand environment. If you don’t start by measuring things, you can’t change them
Tech Spotlight: Phil Bosoa, CEO, LIFX
LIFX is a lightbulb controlled with your smartphone. raised money through kickstarter. $1.3 in 6 days. It’s about different lights in your life. Sync lights with music. Wants to be disruptive in the lightbulb market
Tech Spotlight: Gil Blander, Founder, President & CSO, InsideTracker
So how is taking care of your body like taking care of your car..you have checkups. If you miss a oil change, it affects your car. You need to take care of the body. Body needs the same as a car – diagnostics. Building a way of monitoring your performance and whether if in your optimal zone. Then ideas to get you back to it if not there. Eg if low VIt D, then ideas to improve it. Will also give some total solutions, optimise the diet
