How did characters from a show based in the analog 1960s fast forward to become a sensation on Twitter? Tweeters behind the profiles of Peggy Olson, Betty Draper and Roger Sterling discuss how it happened, why it happened and–most importantly– what does it mean for the future of entertainment branding? Helen Klein Ross Partner, Supporting […]
SXSW – Bringing TV to the Web
This is an advanced session from Six to Start and Roo Reynolds and Jo Twist from the BBC – learn how broadcasters and new media companies work in bringing about the intersection of broadcast television and online both now and in the future. Claire Bateman Jr Games Designer, Six to StartAdrian Hon Chief Creative, Six […]
SXSW – What can we learn from games
Experts from three different (bit connected) industries talk about game design, learning theories, collective intelligence, transmedia entertainment, and the value of play in a participatory culture. Henry Jenkins Co-Dir CMS, MIT James Gee Mary Lou Fulton Presidential Professor of Literacy Studies, Arizona State University Warren Spector GM Creative Dir, Junction Point – Disney Interactive Studios […]
SXSW – Dead Space a Deep Media Case Study
This in-depth case-study reveals the method and the madness behind Electronic Arts use of cross platform marketing to communicate separate, self-contained elements of the much anticipated release of their first survival horror game, Dead Space. For this release, EA packaged a comic book, a prequel DVD, and an online experience in order to build, create, […]
SXSW – report of the first day
Arriving in the US, I’d ticked ‘pleasure’ on the Customs’ form, the TSA immigration officer decided that was not the correct designation and insisted that I was here on business. Given I work in digital marketing and the SXSWi is about interactive stuff I can see how he can get idea, but for me, this […]
SXSW – Zoe Margolis – Blogging How not to get Fucked
While bloggers have a lot more power than ever before, there are still plenty of risk involved with personal publishing. Talk about the best ways to survive this tangled maze. Zoe Margolis Blogger/Author, Girl With a One-Track Mind (this was a conversation, so names not used. each line is a different person commenting in the […]
SXSW – Tony Hsieh and Zappos
At Zappos.com, Tony Hsieh has fostered a culture where extraordinary customer service is the norm. On Saturday, March 14, hear him talk about how good deeds can help you leverage the power of your audience to massively extend your brand. As a preview, you can read this story for a glimpse of a company that […]
SXSW – Is Privacy Dead
While many assert that "privacy is dead," the complex ways in which people try to control access and visibility suggest that it’s just very confused. Rather than throwing the baby out with the bath water, let’s discuss people’s understanding and experiences of privacy and find ways to 2.0-ify it. danah boyd Researcher, Microsoft ResearchJudith Donath […]
Books Jan/Feb 09
A mixed couple of months Sword Song; The Pale Horseman Bernard Cornwall. I love the Sharpe books from Cornwall, Here he turns his focus onto the Dark Ages, to the time of Alfred and the wars between the Saxons and Danes. He brings his customary story telling to these early wars, although not quite with […]
Watchmen Review
I got the chance to see the new Watchmen film today, at a bloggers preview sorted out by those nice people at Paramount and PPC. It was a pretty exclusive gathering, the numbers restricted by the less than 24hours notice and the fact it was at 10.30am. I was lucky in having an understanding boss! […]