Lastminute.com have a fairly decent new promotion for their Top Secret Hotels, where you can book 4 or 5 star hotels, but you don;t know what you are booking. It’s just a new spin on the ‘make your own magazine story’ but it is nicely put together, has a straightforward user flow, lets you load up your own photo and just works for me. I liked the disclaimer at the end – bet that took a lot of copywriting from the original legalese.
The promotion is not easily carried through the the main page however…on my POC at least the tiny text link is below the fold. Once on the hotel page, it’s very upfront with the incentive – send the link to a friend and receive a 10GBP voucher to use against your next booking.