I actually noticed an online ad yesterday. It’s not something I normally do, having developed my finely tuned sense of ignoring ads and having no recall. But this one for MS Visual Studio just stuck out because it was slightly incongrous. They are sponsoring the Battlestar Galactica webisodes, so just have a small, static logo, just above the viewing area. It’s not your usual entertainment sponsorship but I can see the potential match in demographics.