Last night I went along to the New York launch party for Sunsilk shampoo (one of the brands I’m working on). It’s a well known brand for me but is just being launched in the US..and the Unilever are pulling out all the stops. The voice of the brand on all the comercials is Mario Cantone, who was the star guest at the party. There were a lot of other ‘celebrities’ but I’m obviously not up to speed on the New York social life as there was no one I recognised. Even when i was told their name. However, I’m pretty sure photos will appear, as there were plenty of press and cameras there.
The party also launched the Hairapy Guys onto the world. They’ve been pretty busy on the PR circuit and will be doing htings like appearing on the VH1 Best Week Ever tonight.
The team here have been working hard on the web stuff and the main site launches next week. In the meantime, check out Micah’s Hairapy blog, Micah being one of the HG’s. The writing gives you a good indication of what he’s like in real life..great fun.