Hailstones Originally uploaded by RachelC. Visited Chicago yesterday for a few meetings. Whilst there, it seemed a good idea to walk back to the hotel. Until the hailstorm started and we got caught in the downpour. We tried to shelter but were still getting hit…and they were pretty big. Although I guess the Helath and […]
Kitkat Marketing in Japan and UK
Over on Alphamale (a blog normally dedicated to health issues by the look of it) is a story of how Kitkat increased their sales in Japan. A definite longview approach, building up a story of a brand over 4 years, from a small start to something that is regarded as a good luck charm. Meanwhile, […]
Spoof Ads
I consistently find Three Minds@Organic a great pointer towards cool marketing stuff on the web. This time they have linked to a great spoof of the Sony Bravia “balls bouncing downhill”, but this time with fruit. See if you can guess the brand before the tag line. And make sure you take a look round […]
One person at a time
Steak overload Originally uploaded by RachelC. I’m slowly introducing my new colleagues to an online world that they have rarely glimpsed before. Last night this started with going through Flickr to find some CC licenced photos to illustrate a presentation we’ve been putting together (including this one, taken at a New York restaurant last week). […]
Flickr Gamma
Flickr has undergone a slight massage – new navigation, new layout. But retaining the spirit of Web 2.0 they have now regressed =to a gamma version!
Marketing Overload
I’m spending some pretty intensive days talking marketing. My brain is overloading. I soooo need to find a geek to talk to 😉
Warner Brothers and Downloads
I see that Warner Brothers are going to be providing downloads of movies and TV for about the same price as the DVDs at about the same time. They plan to use BitTorrent as vehicle. No need to manufacture a disk and packaging, no need to distribute, no need to provide the retailer with a […]
US Grocery
I made my first visit to a US grocery store on Sunday and got the biggest culture shock so far. Everything was different enough that it’s going to take me at least twice as long as usual just to work my way around the products; even with familiar brands the packaging is different enough to […]
Tag Sale
Tag Sale Originally uploaded by RachelC. There’s too many tags…they’re now on sale.
New Job
For the next few weeks at least I’m going to be working in Manhattan. I’m working with an advertising agency to develop a digital strategy for one of their clients. Found a good apartment via Craigslist way up in Washington Heights; the commute this morning took just under an hour but was complicated by me […]
WeMedia the conference
I spent some of the morning watching the WeMedia on video stream and via the online chat and IRC, then got to see a couple of sessions at the conference. There is a lot of blogging coverage about the event, some from participants, others from the virtual attendees. The blurb says “The We Media Global […]
Digital assassin
Our digital assassin Originally uploaded by Blue Blanket. I spent some of yesterday at the WeMedia conference hosted by the BBC. I was one of about 30 so-called ‘digital assassins’ bought in to tell the ‘suits’ how it really is with media consumption for news and entertainment. Not sure how well it went down overall, […]
May London Geek Dinner with Marc Canter
May London Geek Dinner 4 Originally uploaded by RachelC. A pleasant May Day ended with a Geek Dinner with Marc Canter. Around 30 people turned up for chat and networking and to hear Marc talk about the People Aggregator, which should start to be available in a couple of months. As usual with Marc, the […]