Food for thought

A couple of interesting blogging posts plus a BBC write up of TED Global.

The first article is from Paul Mason of Newsnight. He set up a blog to supplement his reporting from the G8 summit and closes it today with a great article about why and how the blog changed the way he reported.

Via Adverblog, an article from Heidi Cohen on the RoI of corporate blogs. With the ‘long’ history of TV ads, it’s sometimes difficult convincing marketeers of the benefit of a simple website, never mind the more esoteric world of blogs which can add so much more. So this will be useful to me.

And finally, a report form the first day of TED Global from the BBC. I would have loved to have seen Richard Dawkins again; he’s one of the lecturers I never missed at college.