The spread of the machine is us/ing us

If you read tech blogs regularly, you’ll have seen this video:

A sublime introduction to how the web is changing. Sue Thomas, a wonderful woman I bumped into a Blogher, has a post about her experience at the Web2.0 conference, where she met up with Mike Wesch who explained how it spread:

Wesch explained that he had made the video to accompany an academic journal paper, and sent it to two techies and eight anthropology colleagues to check out whether it worked – something we’ve all done lots of times. One of the anthropologists posted it on a blog with three users (according to Wesch) and within no time at all he had collected 100 views on YouTube. He was incredibly excited. When it hit 253 views he was so proud he told his Department Head. The next day he woke up to find himself featured on his own DIGG front page. Then he got 450 Diggs. That weekend he and his wife stayed up late watching the numbers rise. On 2 Feb his video went to the top 5 on youtube and stayed there for 3 weeks, dislodging even Superbowl adverts. Within a week of posting it was on 6000 blogs according to Technorati, and after a week mentions of it began to appear in newsprint. After another week, it had appeared in papers in every continent around the globe.

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