BL Ochman has been interacting with OfficeMax and their new line of Tul Pens. At first glance, it looked like a compnay had taken it so far, but not all the way, constrained in part by logistics, costs and legal. But the response back to her shows that this company if more on the ball than most and has probably put in place the time and budget to interact directly with the commenters and looking for references on Technorati does confirm that they are going out and interacting.
The campaign will analyse your handwriting via print insert postcards that you send in or from a series of questions on the website. The video reply back is excellently put together, very smooth – and funny. Well worth a look.