Do we praise Sony for their brave move in making 250000 songs available for free listening on the We7 music site or condemn for making you listen to a 10 second ad before every song? I’m not sure, my first instinct is annoyance and frustration that they still don’t get it. The ratio seems a lot, say 10 seconds every 3 minutes, (so at 5.5%) but it’s not as much of your time as commercial TV in the US, at 18 mins in every 60, at 30%. But I think the frequency will get annoying very quickly and will probably the variety, or lack of it when it comes to the types of ads. This is a broadcast mechanism only, so it’s commercial radio without the presenters and only one companies songs, but the ad frequency is far higher than radio – so why listen? You can only listen on your computer and not placeshift to your mobile device. I wonder how many listeners they will get?