“London is a unique market, with a highly developed start-up culture. In the UK, start-ups are more fashionable and sexier and clients are often more inclined to give them their business. In the US, they don’t generally succeed – the size and scale of business is a barrier to entry for start-ups and means the top talent generally believes they will be better off staying with established agency brands.”
Someone thinks the UK is brilliant for startups – a definite change of opinion from previous US/Valley only comments.
Well, it would be if they were talking about technology startups. Instead this is David Jones, EuroRSCG, talking to Campaign magazine about advertising agency startups.
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