Nice to see Guinness win a coveted award at the weekend for the Noitulove commercial. This ad cost over 1million GBP to make, full of CGI and expensive filming. To see it you can go to YouTube, although a better quality version (although with an age and country check) is available on the official site. You have to go in as being from England though, as it is not available on the other versions of the site. Good to see that Carlton’s Big Ad is also up there – a firm favourite. The third one in the running for the main prize was the Sony Bravia Balls.
All three are very good ads and 2 of them have shown definitely demonstrate a wider impact than the TV commercial they are aimed at. the Big Ad demonstrated the power of great content going viral with the story of the link to the website being sent out to