Adrant’s has a post about a Coke press release announcing their latest viral. As a way of trying to get the video to be viral. And I continously hear the Account teams and creatives in the agency discussing what they are going to do for the viral element of a campaign. So there is now […]
London 2012 a year on
The news comes through Originally uploaded by RachelC. A year ago a colleague and I wandered down to Trafalgar Square to watch the announcement about who would host the 2012 Olympics. The place was packed and had been filling up for hours. As the announcer stated London the place erupted with cheers and claps and […]
Heatwave
I got back from New York to find Britain in the midst of a heatwave. Not that it is too much hotter than New York, and far less humid, but this is the UK – we really don’t do extremes. The weather reports have been giving out advice on how to cope with the wether, […]
Google Checkout
Google Checkout Originally uploaded by RachelC. Google Checkout launched today. The selling points are a single place to put your credit card info for multiple online sites, a fraud protection policy and anti spam measures, ie you don’t have to give you email address to the stores you buy from. I usually sign up for […]
BBC and the editors
The BBC have opened to the public their internal blog from The Editors Welcome to The Editors, a site where we, editors from across BBC News, will share dilemmas and issues that surround our services. Jeff Jarvis talks about it here. The blog explores the news behind the news, opening the process of gathering and […]
People formally Known as the Audience
Jay Rosen has a piece about the changing balance of power from media to all. The people formerly known as the audience wish to inform media people of our existence, and of a shift in power that goes with the platform shift you’ve all heard about. . You don’t own the eyeballs. You don’t own […]
The Naming of Things
Sitting in a restaurant last night watching the world go by, I was not really paying too much attention and thoughts were just floating across the brain. Everytime a car came by, it got classified as ‘car’, with exceptions for ‘policecar’, ‘taxi’ and ‘mini’. I’d probably put a name to the VW Beetle as well. […]
People Aggregator Launches
Marc Canter’s Broadband Mechanics’ People Aggregator launches today. There are multiple ways to network through ‘relationships’, joining (and creating) groups and networks. It currently ties into Flickr and del.icio.us and allows you to post directly to your blog, using the service outputthis.com. There’s a strong structured blogging/microformats background, with the ability to add reviews, people, […]
Rooney returns
During the England-Sweden match today (great first half..second half they needed shooting!) the ESPN commentators made one of their random remarks that I so try and ignore about Wayne Rooney being plastered all over billboards and papers with the cross of St George. This made no sense until I say this post from W&K explaining […]
Second Life growing
Caught quite a few posts this week about Second Life. You have the clothing compnay American Apparel opening a store. The BBC are building a replica of their Maida Vale studios, from where they can simultaneously broadcast into Second Life as well as hving real-time interactions between band and audience. (From Jo) And Jeremy has […]
Chris at Mashpit
Chris at Mashpit Originally uploaded by RachelC. A still from the live video feed from Mash Pit San Francisco III just appears to be focused on Chris, accompanied by mumbles that only appear to become clear when the conversation turns to how good the audio is 😉 This is the first of a whole load […]
Policing the Sponsorship…guerilla marketing tactics
Watching bits of the Nederlands – Ivory Coast match on Friday I was surprised at a number of shots of the Dutch fans wearing their underwear. Not thinking too much of it (except I bet some of their mothers had something to say about always wearing good underwear because you never know when you are […]
London Pride and Football
London Pride Originally uploaded by RachelC. Yesterday I ended up in Williamsburg, in a pub watching a match betqween the US and Italy. The bar was pretty full, with everyone I saw watching the football as opposed to a baseball match that was on the other TV in the bar. The groans and cheers were […]
PS3 for Sale
The BBC is reporting that the Sony PS3 is now for sale on play.com for the grand price of 550GBP (I still can’t find the pound sign on this US keyboard). They are selling the 60GB HDD version, with Blu-ray, wifi and HD output. The price is higher than previously predicted and although the release […]
Weather Bugs
I’ve been messing around with the new Windows Live page. I think this currently looks nicer than the Google personal homepage, a lot softer with the colours and better on the eyes. So I have the weather feed on both pages, as a comparison. They obviously come from different sources. Windows has New York raining […]
revenge of the symbol
From YesbutNobutYes a great little video about what happens when your artwork attacks back.
RIAA sues…again
From Will Wheaton, it seems that the RIAA has decided that all the people dancing and miming to music on YouTube are breaking the law and need sueing, so they are sending C&D letters to them. None of these videos are being made with the intention of profit (internet fame maybe, but not profit) and […]
BBC and World Cup Mode
I like the way the BBC allows you to turn the World Cup on or off from it’s front page…just toggle between them
MySpace – Essential but not cool
A friend reported an overheard conversation in a New York bar. A women came late to a group of 20 something or others and started to talk about her MySpace profile; immediately the rest of the table all had a go at her for mentioning the service. After a while debting the merits of the […]
World Cup Ad with a difference
With all the major (and not so major) advertisers jumping on the World Cup bandwagon, here’s one ad with a difference. It’s not trying to sell you anything, it’s there to make you stop and think about the not so above board boost to the economy that comes along when you get 1000’s of tourists […]