Feb 26

2013 Week 8

A quick follow up to catch up the weeks.

Reading

  • Fitbit talks about tracking and privacy. I’m using a Fitbit and I love it. Just wearing it makes me think about being more active, to climb the stairs instead of the escalator. As mentioned in the article, the ecosystem is great and I hope increased competition does not restrict this.
  • A comment on whether Silicon Valley really is a meritocracy or if that’s just the white male view. The concept of privilege is not going away, nor is the vastly different perceptions of it.
  • Moshi Monsters and why kids love them. Yep, building a new kids property is hard. Moshi pretty much nails it
  • Why Americans are WEIRD. A challenge to the accepted wisdom that people’s behaviours and perceptions are fundamentally the same, based on biology, so using western (and primarily US) people for studies would apply worldwide. this research shows that is not the case and Americans are often one of the most outlying of groups

Doing

  • HOLIDAY! yes my first holiday of the year. Now, most people would not call what I did as a holiday, but I enjoyed it. It was a trip to Barcelona to watch the F1 testing. So every day, travel up to the circuit and sit and watch cars go round for 7 hours. In the freezing cold and occasional rain. Then back to the city for tapas and red wine. A lovely week and one that is planned for next year too!

    2013 Barcelona F1 Testing Day 3

  • Forgot to add this for the last week entry, but I have completed a further 2 stages of the LOOP walk. Over the two weekends, I have travelled from Bexley to West Wickham Common. Three sections done, 21 to go!

    Walk the LOOP 3  -Petts Wood to West Wickham Common

Feb 26

2013 Week 7

Nearly the end of Feb and I’ve managed to miss a week. Didn’t last too long then! That’s what going on holiday does, trying to rush to get everything sorted. So let’s catch up forstly with week 7.

Reading

  • American Express launch ‘Pay with a tweet hashtag‘. The ability for people who have linked their twitter account with their Amex card to order good with a tweet. Tweet the appropriate hashtag for one of the available products, retweet the Amex confirmation tweet and the item is yours. Hope people remember to lock phones and desktops then – to avoid helpful ‘friends’ ordering for you!
  • The ultimate in responsive design – using the camera to change how big the font is, from Marko Dugonjić
  • A lovely short story, Four Million Followers, about the life of a brand Tweeter. If there is a secret network, we’ve not been invited yet at work :-(
  • Mailbox is getting a lot of hype, with the queuing mechanism. Wired looks at whether it will make a difference. I see lots of articles about email being broken, but have not yet seen a decent idea of a replacement. And social media does not replace email in many settings!
  • Are the best days of community management behind us?. A great piece from emoderation about how community management has been taken over the suits – it’s about business more than relationships. I’m someone who, at the core, believes the best community managers are those who represent the community back to the brand and work to better the brand. It’s not always possible, but that’s my starting point.

Doing (looks back in diary to see what I did 2 weeks ago)

  • Work has been interesting. I’ve been looking at some speculative projects to see where we can grow the business – not direct pitches, but pulling together Point of View documents in a few areas around ‘Social Media and…’. With the ‘and’ being varied.
  • Had a little trip to Paris with work for a client innovation work shop. A lovely trip on the Eurostar, some good food in Paris and then a day spent working on new ideas. It was interesting that the workshop format, structured to drive the formation of ideas, is something that I rarely see in agencies but I used to do a fair bit of client side. The agency world is often in thrall to the ‘lock the creatives in a room and let them come up with something’ model. Here we had brand, legal, PR, global, local teams all working together.
  • It’s annual review time and I’m still busy doing them. We have a new model this year, competency based, and it’s taking a little longer for everyone to complete them. But seems like we’re setting good plans for the year around development and training. At the same time, one of the team decided it was time to move on this week, so CVs being gathered and interviews planned.
Feb 11

2013 Week 6

Where’s it going. the diary clicks forward day by day and the year creeps forward. Week 6, that’s over 10% gone already.

Reading

  • A Primer on the US TV business. A great rundown on all the different players in the US TV market. Even if you don’t agree, what they are doing impacts the rest of the world.
  • Miller Lite, NASCAR and Brad Keselowski – how a off-hand tweet from a car led to a focus on social media for the brand and increased access for the fans.
  • Hashtags and the Superbowl. Did Twitter win the Superbowl marketing, or was it just the hashtags, which are multiplatform
  • Richard III confirmed! . The Channel 4 TV programme was depressingly light on the science, preferring to focus on the ‘personal journey’ of Philippa Langley and not painting her in the most flattering light. The Leicester Uni site fills on some of the gaps. The forums of the Richard III society also make interesting reading.
  • Microsoft Research India are running a very interesting experiment in India, using mobile to understand social platform usage, collaboration and organising processes in a country with minimal internet access
  • Applebee’s Social Media Meltdown. I have no idea what went wrong at Applebee’s, (I’m guessing they’ll blame an intern at some point), but they fundamentally forgot a few basic rules about social media and getting into pointless arguments!
  • Something that totally rings true to me – Social Media influencers are not really on Facebook. Yes, they’ll have accounts, but they’re active in ‘long-form’ as well as status updates. The article mentions how ‘brand marketers are using comScore/Nielsen to identify influencers’ which doesn’t work for niches. We do a lot of audits and detailed searches, with a few weeks of monitoring before we produce influencer lists. not as simple as going to a single ‘list’ but we make sure we understand who are are talking to.
  • Why Moshi Monsters works. Liking this look back on the Moshi Mosnter success

Doing

  • I went to see Old Times at the theatre, with Kristin Scott Thomas, Rufus Sewell and Lia Williams, Having not read up on the play before hand, just noting that there was a mystery about the interpretation, spent a lot of the time trying to work out the premise. I decided they were ghosts, in some way, but that’s not one of the ‘official’ explantions.
  • Visited the ‘London Gin Club‘ for the first time, with some colleagues. There was disappointment that there was only 1 martini on the menu, as it’s basically a Gin and Tonic bar. We tried one of their taster flights. Good gin, interesting venue, needed one more person working as service was slow.
  • Thursday night was spent at the IPG Inter-Agency quiz night. 9 rounds (there was supposed to be 10, but they couldn’t get the music to work), of all sorts of love/Valentine’s related questions. Including the final round which was all about naming positions from the Kama Sutra. Some issues over questions being wrong (due to poor search ability), but a good fun evening. Even better – we WON! Well, we got second, but we still WON…tickets to see Maroon 5 at the O2. :-)
  • Finally, did section 2 of the LOOP – Bexley to Petts Wood. Pictures are on Flickr

Walk the LOOP 2 - Bexley to Petts Wood

Feb 03

2013 Week 5

So that’s one month down, 11 to go. January, the month of resolutions and changes; a month of waiting for payday as Christmas and a usual early December payday take their toll. How was it for you?

Reading

  • Article from the New York times on quiet coaches. Totally agree with this, that it is a last bastion of quiet. And people just don’t get it!
  • In this Forbes article, transmedia storytelling is “a larger universe of characters and settings that keep the fantasy consistent across multiple forms of media, including comic books, websites and videogames” and the work includes spendign a year writing the story behind the 30 second ad that is Coke’s Happiness Factory in order to spin it out. Nice work, but that’s transmedia storytelling is probably not the description that most practitioners would use!
  • Unilever continue to push on the sustainability front, making it far more a core part of their business rather than a thing they say. I’ve been in talks by Unilever about using social to drive recruitment – and sustainability was front and centre in their talk, so they include it everywhere. Marketing Week reports on their second phase as they start using brands in their Sustain Ability Challenge
  • I’ve seen The Hacker’s Diet getting a lot of recommendations for being a no-nonsense guide to working out the best way of dieting. I’m working my way through this and it’s pretty good.
  • We spend a lot of time explaining to clients why various Facebook posts behave the way they do…and then Facebook change the algorithm and we have to change again. This article on Edgerank changes by Thomas Baekdal is one of the more interesting I’ve seen
  • This is more of a list of things to read rather than something I’ve read yet. But a list of 102 Best Non-Fiction articles of 2012, compiled by Conor Friedersdorf is great.

Doing

  • I took the plunge and bought some new running shoes, going to a specialist shop and getting my gait assessed on a treadmill with video. Picked up a nice light pair of Brooks trainers and so far they’ve been great. My exercise programme hit a small snag at the start of the week, with a cold grabbing hold of me, but back onto it by the end. The results for month 1 have been great. My running is coming along, my diet changes have been pretty strightforward and I’ve lost 12 lbs in that time. Expecting month 2 to be slower on losses, but will continue to consolidate habit changes.
  • I was a last minute addition to a work ‘outing’, at the European Sponsorship Awards. The work with UPS over the Olympics had been nominated for both the Business to Business and the Business to Employee categories and we ended up taking home a highly recommended for the B2B work.
  • Final outing to the week was to catch up with an ex-team member, with all the rest of the team. I’d still not fully recovered from the cold so did not stay long, but brilliant to catch-up with Mona